Spark Consulting

MARCH 4, 2015

In addition to upcoming chapter leader training for the California Dental Association, the Consortium for School Networking, and the American Academy of Family Physicians, I’ve also been working on some session for my association peeps: The Mission Driven Volunteer, ASAE Marquee Management Series, March 2015. Presentations.

California 150

California Case Study Member Engagement Review 150

.orgSource

DECEMBER 12, 2022

That steep trajectory isn’t a good fit with the speed of innovation required to navigate digital markets. However, there are takeaways from the holacracy that can help any organization become more nimble, innovative, and customer/employee-centric—all traits associated with digital transformation and success in digital markets.

California 100

California Innovation Team Strategy 100

Reid All About it

JANUARY 10, 2020

Getting back up on my soapbox… California wanted its new law AB5 to protect Uber drivers, but, sadly, it will put freelance writers (and other freelancers) out of business. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Elise Dopson, Databox ). More info/register.

LMS 243

LMS Software Chicago Washington 243

Associations Now

MARCH 7, 2014

cities and states are getting creative when it comes to how they market themselves. cities and states are getting creative when it comes to how they market themselves to attract new leisure and business travelers as well as meetings and conventions. . More and more U.S. More and more U.S. ” Organize a YouTube Takeover.

Chicago 40

Chicago Marketing Iowa California 40

Associations Now

JANUARY 14, 2020

“To keep up with changes in technology and consumer behavior, businesses seek people with a passion and commitment to improving customer experiences and driving growth through digital innovation,” said The Creative Group’s executive director, Diane Domeyer, in a news release. The tight job market is not helping.

Organization 90

Organization California Team Innovation 90

Higher Logic

SEPTEMBER 5, 2018

This year, we not only have tactical and strategic online community sessions, but we’ll also offer a whole host of marketing automation sessions. Super Forum is a unique opportunity to connect with people who have had many of the same experiences with community or marketing automation as you have. Don’t Wait! Map Out Your Schedule.

Tips 120

Tips California Marketing Content 120

Associations Now

AUGUST 16, 2016

During this week’s ASAE Annual Meeting & Exposition in Salt Lake City, a trend of discussion during different sessions was that innovation quite often requires quick work, something many associations are not known for. Sensing an early theme of #asae16 —the idea that associations don't move quickly enough to truly innovate.

Innovation 40

Innovation New York California Class 40

WBT Systems

AUGUST 22, 2017

But, as economic and technological changes increase the demand for new skills and knowledge, colleges and universities see a market need and they want in. A University of California at Berkeley administrator said, “There are a lot of potential paths we can take to replace university degrees with more stackable competencies.”

North Carolina 150

North Carolina New Hampshire Education Course 150

Reid All About it

JULY 23, 2021

Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Challenges and Hopes: Insights from MGI’s 2021 Membership Marketing Benchmarking Report. Hear about the findings from MGI’s 2021 Membership Marketing Benchmarking Report. Host: Marketing General Inc.

Video 195

Video Technology Content Strategy 195

Association 141+

JULY 8, 2012

The Grassroots Innovation Leader. On a recent association chapter visit to southern California, a chapter president I met described a unique volunteer that he had on his board. More than that, I love the concept of a position of chief innovator for a chapter. Innovation as intention and not convenience. Association 141+.

Innovation 40

Innovation Social Media Louisville California 40

Reid All About it

DECEMBER 6, 2019

WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. A twofer on data privacy regulations.

LMS 221

LMS Software Revenue Cost 221

InternetAssociation

OCTOBER 29, 2020

In addition, Martin has extensive political experience having served at the White House, Office of the Governor of Iowa, as well as multiple positions on Capitol Hill, including as spokesperson for Speaker Newt Gingrich and Chief of Staff to a California Member of Congress. .

Team 52

Team Leadership Iowa Kansas 52

Association Adviser

JANUARY 19, 2017

Some more recent examples of innovative benefits we’ve seen include: Complimentary cruise ship inspections (tours) during the Cruise Lines International Association’s annual conference. Other areas that poll respondents said they would be focusing on this year include technology, management and marketing.

Class 60

Class California Discount Innovation 60

Association Adviser

JANUARY 26, 2016

Are you a Type-A take-charge leader? Do you like getting things done ASAP without a lot of meetings and processes getting in the way? Does the sound of task-forces, boards and steering committees. For more about this topic, click on the headline.

Innovation 60

Innovation Committee Process Atlanta 60

Associations Now

SEPTEMBER 26, 2014

Content marketing isn’t just a buzz-phrase. You’ve probably been living under a rock if you haven’t heard one of the latest buzz-phrases—content marketing—over the past year or so. content marketing—not sales. Global convention bureaus can use content marketing to start that conversation with them.”. Called “ 24 Hours.

Content 40

Content Marketing Press Release United States 40

.orgSource

OCTOBER 17, 2023

In fast-moving digital markets, regular updates on the status of governance can be a compass to help the group stay on the right path and adjust to unexpected challenges. Point a Compass to the Future Regular updates on the status of governance can be a compass to help the group stay on the right path.

Committee 100

Committee Leadership Review Process 100

Reid All About it

JULY 10, 2020

This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. Faith Morris, Chief Marketing & External Affairs Officer, National Civil Rights Museum. Using Marketing Automation to Grow Your Membership Base. 1 CMP credit. More info/register.

Montana 365

Montana Content Price Strategy 365

Association Adviser

FEBRUARY 18, 2014

This month’s Corner Office spotlight shines on Martyn Hopper, executive vice president and CEO of the 1,600 member Pest Control Operators of California (PCOC), one of the nation’s largest regional pest control associations. with more than 36,000 members in California. It’s an interesting dynamic. I’m from the U.K.,

Leadership 60

Leadership California Social Media Recruiting 60

Association Success

JUNE 23, 2017

Professor Don Norman, Director of the Design Lab at the University of California, has a fascinating Ted Talk in which he argues that “pleasant things work better”. ACTFL published an innovative, online annual report last year, that gave the yearly breakdown in an engaging, fun format. Good design gets people invested.

Organization 62

Organization California Cost Innovation 62

Reid All About it

MARCH 5, 2021

Presenters: David Schlum, Co-Founder and Software Architect at Added Innovation LLC. Nabil El-Ghoroury, PhD, CAE, Executive Director, California Association of Marriage and Family Therapists (Chair of ASAE Ethics Committee). Director of Client and Market Success, ?rasa.io. CAE credits. More info/register. Transactions Corp.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Association Adviser

FEBRUARY 18, 2014

High performing companies and associations are realizing that the ultimate goal is not coming up with great ideas or being the first to market. If you want to get better at innovating, don’t spend all your time with people just like you. John Angelo of the California CPA Society (Cal CPA) agreed. Where are your weaknesses?

San Francisco 60

San Francisco Innovation New York California 60

Association Adviser

FEBRUARY 26, 2018

Matt explained to Association Adviser how he lives out ISACA’s core values of being “one,”accountable, dedicated, authentic and innovative to help its growing community of more than 160,000 professionals in 180 countries better serve their organizations at a time when their work has never been more important.

Boston 62

Boston California Iowa New Jersey 62

Associations Now

OCTOBER 4, 2018

Forbes was looking to build on its AgTech Summits held in Salinas, California—outdoor events held under large white tents. After registration, a connecting tent featured the innovation showcase, where approximately 50 startups had exhibits. After meeting planners visited White River State Park, it immediately became their first choice.

Indianapolis 92

Indianapolis Indiana Georgia California 92

SCD Group

JANUARY 28, 2013

4 Things Membership Organizations Can Learn From Innovative Companies By Lori Halley via Wild Apricot. If you are, you have bought into the concept that displaying logos to masses of cynical consumers equals marketing return. A new study illustrates a few ways associations can get more out of their content-marketing strategies.

New Hampshire 40

New Hampshire California Social Media Content 40

Association Adviser

MAY 8, 2017

In current business lingo, “disruption” means any business model, marketing schema, supply chain or source that changes the way we view the creation and delivery of products and services in an innovative, positive way. Lori Kinsey, Meeting Professionals International, Northern California Chapter. Reach her at lorik@mpincc.org.

San Francisco 71

San Francisco California Committee Revenue 71

Reid All About it

OCTOBER 25, 2019

Only 45% of the freelancers participating in the study do “skilled services”—like programming, business consulting, marketing and, ahem, writing. Is the freelance sector in your association’s market growing as well? Presenter: Julie Haddix, Director, Enterprise Marketing, Cvent. Did you know that 35% of the U.S. 1 CMP credit.

Review 85

Review Education Tips Technology 85

Associations Now

MAY 8, 2014

Airbnb CEO Brian Chesky and Sidecar CEO Sunil Paul, along with a number of other industry experts and academics from Boston College and the University of California-Berkeley, will be among the speakers. The Week Ahead. coming soon. The post Conference Circuit: Sharing the SHARE Conference appeared first on Associations Now.'

Conference 40

Conference San Francisco Boston United States 40

Association Subculture

APRIL 9, 2012

California was the seventh of eight states to see legislation passed and signed into law to support the creation of benefit corporations. Who better to be a player at the table and help develop those standards for this emerging market segment than the associations who have been engaged in standards development for years? innovation. (6).

United States 100

United States California Leadership Education 100

Association Adviser

DECEMBER 20, 2017

Highlighting these case studies is also a good way to tell the world about the innovative, community-focused work our members do. Jeff Wilson, chief marketing officer for the Associated General Contractors of America: We have 60 staff at AGC of America. Kelly Clark is the manager for online marketing at Naylor Association Solutions.

North Carolina 60

North Carolina Georgia Virginia America 60

Association Adviser

DECEMBER 20, 2017

Highlighting these case studies is also a good way to tell the world about the innovative, community-focused work our members do. Jeff Wilson, chief marketing officer for the Associated General Contractors of America: We have 60 staff at AGC of America. On becoming involved with and achieving advocacy-related goals: G.

North Carolina 60

North Carolina Georgia Virginia America 60

Associations Now

JULY 7, 2014

For some associations, innovation comes in the form of great ideas shared with their many members. For the Specialty Equipment Manufacturing Association, innovation comes in the form of a garage. The SEMA Garage will helps members quickly build specialty parts for cars of all shapes and sizes.

Sample 40

Sample New York California Certificate 40

Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. Six ways to get your organization’s subject matter experts to start thinking like content marketers. (

Colorado 39

Colorado Recruiting Recruitment Survey 39

Association Adviser

AUGUST 27, 2013

Jeff DeCagna , chief strategist of Principled Innovation , agreed you need to have a balance of both personality types on your staff and on your board. Get a sense of “how open they are to change and innovation,” and work within those parameters. Innovation. Extroverts generate their energy from people.

North Carolina 60

North Carolina Innovation Technology millennials 60

Association Adviser

MARCH 19, 2013

As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. Hank Berkowitz, Editor-in-Chief. “Associations are operating more like corporations.

New York City 60

New York City New York California Video 60

Reid All About it

JULY 15, 2022

The ASAE Technology Council and Marketing Council joined forces two years ago to create a model for assessing an association’s marketing technology maturity, which the pilot group found helpful. Prepare your association for these ten marketing automation implementation challenges. MarTech Maturity Model. Quick hits. CMP credit.

Technology 39

Technology Marketing Course Education 39

Reid All About it

OCTOBER 16, 2020

Frugal innovation. Due to the pandemic and uncertain economy, associations are constantly creating new resources for members and making changes to business as usual—yes, they’re innovating! WBT Systems describes 12 essentials for frugal innovation , the only kind your budget probably allows. AMS considerations. 1 CMP credit.

Indiana 221

Indiana Review Education Conference 221

Beth Kanter

JANUARY 4, 2017

Innovation Lab Facilitation : For the past few years, I’ve trained in and designed and facilitated innovation labs using the Luma Institute Methods. I keynoted many conferences, including ConnectVA , American Marketing Association Nonprofit Conference , the Institute of Fundraising in London , and others.

San Jose 58

San Jose Kansas City San Francisco North Carolina 58