Beth Kanter

SEPTEMBER 28, 2015

I presented a plenary session on networked mindsets and leadership and facilitated two workshops on SMARTer Social Media. The concept is simple – ask supporters to take a photo of themselves with your campaign message and share it on social media channels. This is an example of “SMARTer Social Media.”

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Beth Kanter

NOVEMBER 20, 2018

Some recent examples include: Amazon’s AI recruiting software that learned to penalize résumés that included the word “women.” Wired Magazine. This further raises the concern about how do we tell the difference between machine and human, although in California a bill was recently signed that chatbots need to disclose themselves.

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Association Adviser

MAY 20, 2014

While word of mouth and referrals are still key to recruiting, Rosenberger said “inbound marketing with the use of specialized software is where associations should be going.” In other words] your PR team will be using more social media, whereas your education department may be using more video conferencing, such as Skyping.”

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Association Adviser

MARCH 19, 2013

Khoury also pointed to a “new world order” based on shifting demographics (Boomers approaching retirement and Gen X and the Millennials rising); different modes of communications (virtual and social media); and an “elemental change” in what members value. Charles Popper, Naylor.

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