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California Wine Group Works to Promote All of State’s Wine Regions

Associations Now

With its Discover California Wines Road Trip series, the Wine Institute of California hopes to draw visitors’ attention to the virtues of the state’s lesser-known wine regions and provide unexpected tips about its most popular Northern California wine region.

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A Case for the Association Summer Internship

Associations Now

knowledge of the use of social media. The position requires a candidate with: • excellent verbal communications skills. excellent writing skills. • the ability to do proofreading. research skills. technology/computer skills. SHRM also has six other paid summer interns, who work in specific departments.

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Skip the Sales Pitch: How Destinations Can Leverage Content Marketing

Associations Now

What we found in our research is that today’s meeting planners don’t want a sales pitch,” said MCIntl President Michel Couturier in a press release. The third is to use visual media to create impact. Visit California did a 24-hour ad takeover of YouTube in the United States, United Kingdom, Australia, and Canada.

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5 Lessons from Regis

ChatterBachs

Now, this is the area in which we tread lightly, especially those of us accustomed to the carefully-crafted press release or prepared statement. In this era of social media, however, organizations need to have quicker responses, they need to move as a living organism and not hide behind official statements.

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Pioneers in Justice: Building Networks and Movements for Social Justice

Beth Kanter

In 2010, eager to address these changes, the Levi Strauss Foundation (LSF) launched a program called Pioneers in Justice , offering intense support to a cohort of Bay Area Gen X leaders who had recently become executive directors of legacy social justice organizations.