Associations Now

SEPTEMBER 12, 2016

Associations have the infrastructure to help remake the education industry, according to a new white paper. In the paper, they point to a handful of associations that have ramped up and broadened their education efforts. What’s lacking is the will to promote that fact. But what if they already are?

Education 40

Education Maryland Ohio Certificate 40

Reid All About it

DECEMBER 2, 2022

Word-of-mouth marketing. But 62,000 people completed the course and earned a certificate. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. Phew, life is definitely not boring. Host: American Marketing Association.

Tips 41

Tips Video Content Marketing 41

GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets?

Member Engagement 60

Member Engagement Products America Marketing 60

Reid All About it

OCTOBER 18, 2019

Quick hits before we get to next week’s free webinars: Is your marketing mediocre? The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Michael Brenner, Content Marketing Institute ). Presenters: Dawn Caous, Director, Marketing Communications, American Society for Quality.

North Carolina 34

North Carolina Education Project Communications 34

Freestone

DECEMBER 12, 2023

However, 51% of association members identified training opportunities and certifications and credentials as their top member benefits. With this research in mind, there is a definite opportunity for associations to increase non-dues revenue with continuing education programs. Can your current LMS deliver?

Learning Management System 82

Learning Management System LMS Revenue System 82

Leading Learning

APRIL 9, 2020

Or vice-versa—we may believe our learners can achieve anything but think it impossible to ramp up our digital marketing savvy. As learning business professionals, we must be careful how we use extrinsic motivators—whether praise, a digital badge, or a certification designation. What are your biggest challenges with marketing?”

Course 52

Course Resources Education Process 52