Reid All About it
MAY 12, 2023
The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.
Reid All About it
JUNE 30, 2023
WBT Systems provides strategies for offering professional development as an employee retention tool. Hear about the benefits of corporate partnerships, how to identify potential partners, and strategies for building and maintaining successful partnerships. Location: Chicago IL. Employee retention. Non-dues revenue partners.
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Reid All About it
JULY 7, 2023
CDT – Ascend Author Talk: A Conversation with Amith Nagarajan (Chicago IL) Let’s get together to talk about AI for Associations specifically through the lens of Amith Nagarajan’s new book, Ascend: Unlocking the Power of AI for Associations? Location: Chicago IL. Host: ASAE Tue 7/11 at 12 p.m. More info/register. .
Reid All About it
JUNE 2, 2017
If you can’t make it to AMS Fest in Chicago next week , stay tuned for my reports. 2017 Key Performance Benchmarks: Email vs. Automation. Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation. Location: Chicago IL.
Reid All About it
MAY 19, 2017
When association members were asked how they wanted to receive communications from their member organization, across all verticals and career stages, they said: email. But, despite a proven track record, email marketing best practices, such as segmentation, aren’t widely adopted. Host: American Marketing Association.
Associations Now
AUGUST 11, 2014
An array of email designs that could give you ideas for your own marketing messages. Like marketing in general, email marketing is a science with a lot of art involved. If you’re looking to rethink your email strategy, it could be a great place to borrow a few ideas. Need some inspiration?
Reid All About it
APRIL 13, 2018
Does your email marketing program deliver the way you want it to? Whatever your answer, check out the helpful email deliverability tips from Ernie Smith at Associations Now. Find out how to create business goals and a sponsorship strategy that support meeting those goals. Solving the Marketing Puzzle. 1 CMP credit.
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