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How The Executives Club of Chicago Doubled Membership With A New Member Value Proposition

Association Freak

Here's How We Helped The Executive's Club of Chicago Do It. The Executives’ Club of Chicago had to urgently revitalize its membership. A dynamic new CEO, Dr. Margaret Mueller, had rebranded the Club with the help of Energy BBDO, one of Chicago’s most famous ad agencies. They had always focused on Chicago.

Chicago 72
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Leading During a Pandemic: Setting Strategy, Virtually

Associations Now

The rapidly changing situation around the coronavirus meant that some were able to travel to Chicago for the meeting, while some were stuck at home. Aplebaum shared a few of his insights about the experience on LinkedIn, and I wanted to hear more about what worked during the event and what challenges strategy sessions still face.

Strategy 130
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Association Brain Food: 4.5.24

Reid All About it

Blue ocean strategy. She recaps a case study presented at the Innovation Summit about the American Board of Medical Specialties’ use of the blue ocean strategy to expand their certification tool into new markets. Learn proven strategies to impact the conversation against the backdrop of a Presidential election cycle.

Revenue 256
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Association Brain Food: 8.11.23

Reid All About it

Impexium recommends five strategies for a change management framework. – Onboarding Strategies for All Stages of Membership Does your onboarding strategy include new members and renewing members? Location: Chicago IL. Take away tools to develop more impactful strategies that lead to higher marketing effectiveness.

Chicago 195
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Illinois Hospitality Groups: Restore “Choose Chicago” Funding

Associations Now

Three Illinois associations spent $50,000 on an ad campaign asking state lawmakers to restore funding for Choose Chicago, which is being affected by a budget stalemate. Lack of a budget led Rauner to announce cuts in June to a number of state-funded programs, including Choose Chicago, the city’s convention and visitor’s bureau.

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Association Brain Food: 4.19.24

Reid All About it

If you work with chapters, components or affiliates, this post will give you a sense of how it will feel to hang out with your community at CEX: Association Component Exchange hosted by Billhighway, Impexium and Mariner Management in Chicago on May 7 or in DC and online on May 10. Education + mentoring. Consultant/founder wisdom.

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Association Brain Food: 3.24.23

Reid All About it

Sponsorship strategy. A survey conducted by the Professionals for Association Revenue (PAR) revealed that 86% of associations said their business development strategy is underperforming or non-existent. PAR explains why a business development strategy is vital to association revenue health. Location: Chicago IL.

Revenue 227