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Association Brain Food: 3.10.23

Reid All About it

Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them. Ryan Law at Animalz shares advice from three marketers about how to succeed as a content team of one. Membership engagement.

Committee 195
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Association Brain Food: 7.21.23

Reid All About it

Member education. But TopClass LMS/WBT Systems describes ten skills your members need to learn right now. Hear how to audit your current customer and member journeys, how to determine where the pain points are, ways to use design to make an experience intuitive and smooth, how crossing systems (e.g., Governance.

Atlanta 195
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Association Brain Food: 6.17.22

Reid All About it

Rebecca Campbell, CAE, COO and CLO, Colorado Society for CPAs. 2022 Association Trends Study Big Reveal: The Future-Focused Member Experience. Take Charge of Your Content: Know What You Have and How to Improve It. It will also allow you to stop creating content that’s doing nothing. Host: Web Scribble.

DC 39