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Segmenting Members Leads to More Relevant Communications – and More Memberships

Association Adviser

Last year’s survey results revealed that associations are communicating with members more frequently and via more channels than at any time since we began this survey in 2011. Other outsourced communication functions include magazines, directories and social media. Why segment your member communications? Student status.

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November 1963 Through the Lens of the Internet Age

Virtual

The 50 th Anniversary of JFK’s assassination is on the cover of every magazine from Time to People. But I’m gripped by a few thoughts on the difference today’s technology would have made if it had existed on that day in Dallas. Of course, smartphones are only one part of our photographic technology.

Dallas 100
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GMA Executive Conference: Perhaps the End of a Very Good Thing? A Review

Association Navigator

General McChrystal, who reportedly runs at least 7 miles every day and only sleeps 4 hours a night, made a joke about his firing last year by President Obama after a Rolling Stone magazine article referred to the General and his lieutenants making fun of their Commander and Chief and his Vice President, Joe “Bite Me.”

Review 100