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Association Brain Food Weekly: 5.29.20

Reid All About it

In a recent webinar, Reggie Henry introduced many in the association community, including WBT Systems, to the “ reboarding members ” concept—taking time each year to reacquaint yourself with a member’s goals, needs and interests, and reintroduce them to membership benefits and resources. Virtual event ebook. More info/register.

San Diego 259
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Building Buy-In for an Online Community at Your Association

Higher Logic

Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts.

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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. After all, Accenture Innovative found that almost all consumers (91 percent) are more likely to shop with brands who personalize their experience. Creating a private online community can help you keep your member data secure.

Marketing 149
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Association Brain Food Weekly: 10.12.18

Reid All About it

Learn how to craft a strategy to shape your member’s journeys and determine the tools you need to act on them, from website, to emails, marketing automation, member-get-a-member campaigns, personalization, and more. Find out how to assess the strengths and weaknesses of your event crisis safety and communication plan.

DC 170
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12 Top Online Community Platforms: Build Better Connections

MemberClicks

Many online community platforms can be customized to meet the specific needs of your organization and offer tools to help foster engagement, communication and networking. What types of organizations use online community software? Others have additional features like jobs boards, online events and member directories.