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Association Brain Food: 3.8.24

Reid All About it

Support, learn from each other, and build a stronger, more inclusive community. 7 Tips for Marketing to Millennials Studies show that Millennials are now the largest B2B tech buyer group, making 59% of B2B buyers, with over 30% leading the charge and making those purchase decisions. More info/register. 1 CAE credit. .

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The Young Professional – Tracking down the Future Leaders of Your Association

Association Adviser

Part 4 of our 2017 Association Communications Benchmarking Study series. This year, more than 50 percent of associations said that engaging young professionals is one of their Top 5 communication challenges. With so many distractions, young professionals today could benefit from focused communication. We wholeheartedly agree.

Charlotte 121
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Won’t You Be My Mentor?

Associations Now

A recent survey of millennials found that more than half believe they would benefit from having a professional mentor, but only about one-third said their bosses or supervisors were willing to serve in that role. Fortunately, there’s more than one way to seek out a career coach. Relationships do not blossom overnight.

Indiana 40
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Friday Buzz: The City With the Best Wireless (Hint: It’s Windy)

Associations Now

Overall, cities in the Midwest did particularly well, with five Rust Belt cities—Chicago; Lansing, Michigan ; Rockford, Illinois ; Fort Wayne, Indiana ; and Detroit —sitting in the top 10. Rockford, the smallest city on the list, topped the charts on the speed front; Oklahoma City had the most reliable connections. Disagree? (ht

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How to Tame Technology

Association Adviser

Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. AMC’s Brooks would like to see less overall communication from associations and more meaningful content. . Features communication generational divide millennials technology'