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Cultivating Community Management with Missouri REALTORS®

Higher Logic

Higher Logic has helped Missouri REALTORS ® with building community since April 2012 — that’s when the organization launched its original community, THE LANDING. Since then, Missouri REALTORS ® has watched its member community grow and evolve. And we focused our efforts on our all-member forum, Common Ground.

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Can Real-Time Public Relations Analysis Help Association Marketers?

Associations Now

New research looks at ways that analysis of social media and online forums can help marketers understand their association’s relationship with key stakeholders and evaluate campaign messaging. The post Can Real-Time Public Relations Analysis Help Association Marketers? Share your thoughts in the comments.

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How does Nimble AMS empower legacy AMS users?

Nimble AMS

Often, customers can be on multiple versions of the same AMS, causing confusion and issues if systems need to communicate. I realize that shouldn’t be shocking, but it is,” said Bruce Moe, Executive Director of Missouri State Teachers Association (MSTA). It’s liberating. That was impossible in our old system. Things just work now.

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Association Brain Food Weekly: 7.2.21

Reid All About it

Creating your Content Stream—from Marketing to Sales to Programs. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader. It is used to drive marketing campaigns, anchor sales conversations, and fuel the member experience.

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Why your association needs to adopt a flexible IT budget

Nimble AMS

An AMS should help your association manage membership records, optimize marketing and sales efforts, streamline communication campaigns, and other important office tasks. If your current software fails to meet these requirements, or is built on a legacy system , it’s time to consider a new AMS. “As

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Association Brain Food Weekly: 7.9.21

Reid All About it

The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Host: American Marketing Association. The pandemic has reshaped every aspect of our lives: how we do business, how we communicate, and how, when and where we interact with each other as human beings. Host: Personify.

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Ideas for Reframing Your Community’s Awesome Content

Higher Logic

By taking the discussions, blog posts, and resources shared in your community and reframing them, you can present this highly-relevant, crowd-sourced content to the world. Here’s a really fun example from the Missouri Association of REALTORS. Not sure where to start? Here are a few possibilities: Newsletters.

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