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Did You Know? Associations Plan to Rake in More Revenue from Publications, Events and Continuing Ed

Association Adviser

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Associations can earn revenue from supplier members wanting to place press releases or product reviews in member communications.

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Building Personas: Defining Your Audience

Higher Logic

What is their yearly revenue? Start by searching their site for testimonials, case studies, press releases, or newsletter signups. Ask these simple but effective questions: What’s the age range of most of your buyers? How much do they spend? What roles do they perform within their organizations?

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The Impact of Marketing and Public Relations on Associations

Ngage Management

Though we are not certain there is no such thing as bad press, we do believe that reputation is everything and that a steady stream of efficient marketing strategies is what build an interactive audience and create a distinctive brand that ultimately drives revenue.

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ASAE Reveals 2020 Gold Circle Awards Winners

AssociationChat

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. E-Newsletter. Association of Equipment Manufacturers; AEM Industry Advisor e-Newsletter. E-Newsletter.

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Community App Builder To Transform Your Community

Disciple Media

The Disciple platform puts you totally in control of your business, your revenue and the experience that you give your members. Build your own private and independent community, free from any third-party control (bye, Facebook!). Clearly communicate the unique features and benefits of your community app to encourage downloads.

Revenue 36
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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.

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Association Brain Food Weekly: 6.20.16

Reid All About it

By creating detailed personas, precise segments, and dead-on messaging, you’ll have better appeals, greater ROI, and increased revenue. Discover why outreach is so important to any PR campaign, and learn how to write an effective press release. – Sample Swap for Newsletter Templates. 1 CFRE credit. Host: Abila.

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