Communications Reference Strategy White Paper 
Eric Lanke
JANUARY 30, 2012
The Mind of the Community. At a recent WSAE meeting I was asked to explain what we meant in our white paper on Innovation for Associations when we referred to the "mind of community." Had I had a copy of the white paper with me, I could have quoted from it directly. Monday, January 30, 2012.
Associations Now
MARCH 13, 2014
There are huge audiences out there waiting to read and share your content, but even if you think your post or white paper is the best in the world, you need to consider one vital factor: emotions. Referring to a study by Fractl , a content strategy firm, Seiter cites the top emotions behind viral content: amusement.
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SCD Group
AUGUST 12, 2012
In fact, from a marketing communications perspective, investment in quality content is better than gold because, unlike gold, the value of quality content to your communications efforts rarely fluctuates or goes down. Quality content offers the same draw power to a marketer’s communications efforts. Newer Post. Older Post.
The Hourglass Blog
DECEMBER 14, 2010
Innovative ideas from a variety of hospital stakeholders walk in, are diagnosed, and are treated or referred; some are sent home with a prescription for further development, and an appointment for a follow-up visit. Communication. But instead of treating people, this clinic treats ideas. Like Sands Through the Hourglass. Baby Boomers.
GlowGlobally
JANUARY 31, 2014
To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Have you ever wondered how your association’s brand is perceived specifically by the international community?
Slice-Works
FEBRUARY 6, 2014
Content marketing is not an infomercial and it is also not dead or a dying strategy. Do they read articles or white papers more than email? Refer back to your main point and the readers reward throughout your content to eloquently guide your reader from each point. Content must be substantive, real, relevant and timely.
Associations Now
JUNE 15, 2016
Amazon’s persistence in driving users to “Try Prime” is a lead associations ought to follow and just one of many highlights from this week’s ASAE Marketing, Membership & Communications Conference. Constant refer-a-friend offers. Link your membership to-do list with strategy.
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