Spark Consulting

JULY 7, 2020

Did you miss the webinar Hilary Marsh (Content Company) and I gave last week on content curation and why your association needs to get on board with it to help your members and other audiences deal with information overload? Discuss what content curation is – and isn’t.

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Content Course 220

Spark Consulting

MAY 11, 2020

This is probably not news to you, but we’re at an information crisis point. Your members and other audiences are dealing with a flood of information during a time when the role of traditional information gatekeepers has become severely devalued. Associations can help. We just use the bit.ly

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Case Study Content Proposal Innovation 341

Spark Consulting

MAY 13, 2020

Associations use the term “content curation” frequently, but to quote the great Inigo Montoya: “You keep using that word. ” Many times, when we’re using the term “content curation,” what we actually mean is “aggregation.” Museums curate artifacts.

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Content Process Leadership 243

Spark Consulting

OCTOBER 5, 2020

A few weeks ago, Hilary Marsh and I had the opportunity to sit down (virtually, of course) with fusionSPAN’s Justin Burniske to talk all things content curation. Why focus on content curation now, when there are so many pressures on association resources? Is effective curation push, pull, or both?

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Content Course Resources Strategy 195

Spark Consulting

JUNE 10, 2020

We’re all feeling a little overwhelmed by the volume and variety of information coming at us, having trouble determining what’s accurate and relevant, placing that information in meaningful context, and successfully using it to make sense of our increasingly complex world. The good news is that you can help your members!

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Content Process Strategy 195

Spark Consulting

MAY 15, 2020

If an association wants to move beyond mere aggregation and serve your members by providing real curation, what should you do? To find out more about how you achieve “curation greatness,” download the full whitepaper at [link] , no divulging of information about yourself required.

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Content Industry Leadership 195

Association Success

JUNE 16, 2020

Associations need to focus more on content curation and less on content creation, according to a new collaborative whitepaper from Spark Consulting and Content Company Inc. That’s where the association can help be that curator selecting and adding context.”. Is what they’re seeing useful?

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Content Industry Education Report 107