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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value.

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New report: Association marketing has a ways to go

Aaron Wolowiec

The State of Association Marketing ,” unveiled this week during ASAE’s annual conference in Detroit, summarizes the marketing efforts of 373 survey respondents, mostly comprising membership associations. As someone who’s learned to blend public relations and marketing, I can vouch for the fact that marketing can’t exist without strategy.

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Facilitation Friday #25: Five Keys to Strategy Discussions

Idea Architects

Facilitation Friday #25: Five Keys to Strategy Discussions. When was the last time you were in a session intended to produce good strategy that actually did so? Too often strategy conversations are anything but strategic. Participants bring their past experiences and present expectations to the strategy effort.

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Reinvent What You Do, Not Who You Are

Association Subculture

Narcissism is not a business strategy. And now, Detroit. Our beloved Detroit is in danger of losing its soul. Our values can transcend these moments of chaos and a better world is within our grasp. However, we will not get there with extractionist, reductionist thinking. It's spreading to Indiana, Wisconsin and New York.

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SCD Group: Association Strategy: Hire Slower, Fire Faster

SCD Group

Association Strategy: Hire Slower, Fire Faster. in Social and Organizational Psychology from Wayne State University in Detroit, Michigan. Strategy | Content | Discovery. My goal is to save you time by gathering, curating and sharing content important to association and nonprofit management. Causeaholic. Newer Post.

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What to Do When Membership Is Booming?

Associations Now

For decades, RIA focused mainly on the auto industry in Detroit. That includes new member content and automated emails that check in with members and ask how things are going.”. A primary strategy has been to attract attendees from a wide array of business sectors, including healthcare, transportation, and supply-chain management. “We

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Monday Buzz: The Secrets of Nonprofit Social Media Success

Associations Now

Struggling to develop a strategy to get your organization’s voice heard amid the din of online conversations? You should have a healthy mix of content that points back to your site and helps your email list where you give away helpful content—an ethical bribe,” he says.