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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value.

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New report: Association marketing has a ways to go

Aaron Wolowiec

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.

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SCD Group: Association Strategy: Hire Slower, Fire Faster

SCD Group

Association Strategy: Hire Slower, Fire Faster. in Social and Organizational Psychology from Wayne State University in Detroit, Michigan. Strategy | Content | Discovery. My goal is to save you time by gathering, curating and sharing content important to association and nonprofit management. Causeaholic. Newer Post.

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What to Do When Membership Is Booming?

Associations Now

For decades, RIA focused mainly on the auto industry in Detroit. RIA is working to establish early and constant touchpoints with members by using marketing automation tactics. That includes new member content and automated emails that check in with members and ask how things are going.”. It’s a full-scale meeting.”.

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5 Super Questions for Associations and Association Publications

SCD Group

Randy Siegel, president for local digital strategy for Newhouse’s Advance Publications: "If you just ride out a decline, that's not a path to survival. The combo’s all-digital platform includes the Huffington Post, AOL.com, TechCrunch, local-news provider Patch and other content-focused assets. Increasing lifestyle content. #4.

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Getting Married to Membership May Require Engagement First

Idea Architects

How would you adjust your recruitment and involvement strategies to capitalize on this potential shift? are present, engaged, and contributing, we help create the content and. community that people value and that our organizations market. 15, Detroit, OACS-MACS Fall Conference. Share to Twitter Share to Facebook.

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Reflections on Membership From #ASAE15

Associations Now

In my five days in Detroit, I heard a litany of ideas, questions, and discussions about association membership, both in Learning Labs and in informal conversation. Content strategy is more important than ever. The dust is still settling from another ASAE Annual Meeting & Expo. That’s an important shift in mindset.

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