Content millennials New York City Revenue 
Association Adviser
DECEMBER 17, 2013
Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. ” DuBois added that webinars and virtual events are also a great way for non-members to sample the great programs, content and speakers you have at your live events before committing to attend.
Association Adviser
MARCH 19, 2013
Khoury also pointed to a “new world order” based on shifting demographics (Boomers approaching retirement and Gen X and the Millennials rising); different modes of communications (virtual and social media); and an “elemental change” in what members value. Relevance is what drives both dues and non-dues revenue.”
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