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Association Brain Food Weekly: 9.25.20

Reid All About it

How to Scope and Implement Virtual Event Technology. Virtual event technology is key for pulling off a virtual event, but implementing new tech is never easy. Presenters: Taylor Bohn, Senior Event Technology Analyst at Cvent. Host: Unleashed Technologies. Vicky Witt, Director of Convention Services at Omni Dallas Hotel.

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American Heart Association Experiments With Revenue-Raising Ideas

Associations Now

The American Heart Association is experimenting with new ways to grow revenue, according to an interview with AHA Chairman Ron Haddock in the Dallas Business Journal. AHA also developed a program that certifies that hospitals are meeting the association’s cardiovascular health guidelines. Let us know in the comments section.

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Content Marketing: Just Do It!

Vanguard Tech

One of the most powerful (and in my opinion, under attended) sessions at the ASAE Annual meeting in Dallas last month was Monica Bussolati’s presentation titled " The Hottest Tool in Member Retention: Content! ". Create an editorial guideline for content creators and include an editorial review to ensure consistent quality. Just do it.

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