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Principled Innovation

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Five reasons why membership is killing association business models: Part II

Principled Innovation

Indeed, for many organizations, the membership imperative defines the very existence of the association: membership is who they are and what they do. Membership is perhaps the most sacred tenet in all of association orthodoxy. Part III with Reason #5, as well as some closing thoughts, will be published next week.

Revenue 100
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Five reasons why membership is killing association business models: Part I

Principled Innovation

Indeed, for many organizations, the membership imperative defines the very existence of the association: membership is who they are and what they do. Reason #1: Membership-centric business models organize all value around the membership relationship. Membership is perhaps the most sacred tenet in all of association orthodoxy.

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Overcoming the association value gap: part II

Principled Innovation

It is an invention designed to create artificial predictability and a sense of security for risk-averse organizations. We want everyone (or at least everyone who is eligible) to want membership in our organizations, even when membership benefits us more than them, which is almost always. Are you ready to get started?

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Associations Unorthdox Shift #6: Build a strategically legitimate board

Principled Innovation

For their organizations to succeed over the next decade and beyond, therefore, association boards must reassert their strategic legitimacy, or risk losing the support of the next generation of stakeholders. The failure of boards to prepare their associations for the future may well constitute a passive form of moral hazard. The Opportunity .

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Ten “next truths” of governing the 21st century association

Principled Innovation

· Governing is about nurturing shared responsibility for stewardship– While boards occupy the primary role in governing, they must conduct their work in ways that include other contributors and encourage them to accept responsibility for collaborating to build a stronger organization.

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Six serious ideas for 2013

Principled Innovation

These are high impact ideas for association leaders who are serious about taking their organizations to the next level. Value conversations– In November, I began to roll out my new business model design framework for associations called the BMNEXT Design Canvas.

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Associations Unorthodox Shift #1: De-emphasize membership

Principled Innovation

Indeed, the phrase, “membership organization” may well be the most orthodox description of an association’s organizational identity. Specifically, associations must design and implement new business models that embrace building a sustainable capacity for radical new value creation, and not growing membership, as their principal focus.

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