Fri.Feb 09, 2024

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Fight Digital Fatigue: 3 Tips for Nonprofit Communications

Achieve

Getting in touch with supporters is critical to your nonprofit’s success, whether you’re promoting an upcoming fundraising campaign or need volunteers for a community program. However, your audience is digitally bombarded with requests all day long, and by the time they see your content, they might ignore it altogether simply because they’re fatigued.

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Association Brain Food: 2.9.24

Reid All About it

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Make them aware (or remind them) of the positive impact association membership and education can have on their careers.

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4 Best Practices for Integrating Pay Per Click (PPC) and SEO Campaigns

Nexus Marketing

The synergy between Pay-Per-Click (PPC) advertising and Search Engine Optimization (SEO) is invaluable, especially for demand generation. Here are the top 4 ways we recommend integrating campaigns: Quarterly Insights Sharing The collaboration begins with the quarterly sharing of PPC data. This initiative involves gathering insights from PPC campaigns to identify the most impactful keywords – those with a high return on ad spend (ROAS) or significant expenditure.

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How to Start an AI Strategy

Associations Now

As a disruptive technology, generative AI has few peers. But old-fashioned planning can help you address it. Sometimes it seems to be in the nature of CEOs to catastrophize: A PwC survey released last month found that a growing percentage of CEOs fear their organizations won’t survive the next decade, thanks in part to concerns about generative AI. Forty-five percent of CEOs expressed that worry in the new survey, compared to 38 percent the year before.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!