Associations Now

JULY 2, 2019

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing. Here’s how the AOA team did it.

Recruiting 71

Recruiting Recruitment Minnesota Georgia 71

Association Adviser

SEPTEMBER 21, 2016

Besides having boundless energy and vision, Sabuco and Hedberg are relentless networkers who leverage their global connections to recruit powerhouse board members, advocates and ambassadors to support their missions. So, what’s the ideal board size? Source: Association Adviser eNews and Naylor Association Solutions 2016.

New York City 60

New York City Ohio New York California 60

Reid All About it

SEPTEMBER 9, 2022

Inspired and informed by a session at ASAE Annual, WBT Systems describes a product development cycle you can use for educational programs. Battle for the Inbox: How to Boost Email Engagement, Outplay Competitors, and Earn More Revenue in Q4. Email marketing has never been more difficult than it is today. 1 CAE credit.

Education 41

Education Project LMS Technology 41