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Association Brain Food: 4.12.24

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Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. More info/register. More info/register.

Revenue 256
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Association Brain Food Weekly: 7.9.21

Reid All About it

Charlene Li believes you need order to create change —not what you picture when thinking about innovative organizations. Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. Order and change.

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Association Brain Food Weekly: 11.10.17

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If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150
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Association Brain Food Weekly: 9.10.21

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Learn how to align desired outcomes before beginning any digital marketing campaign, understand who your audience is and where their attention lies, measure which of your key messages most effectively transforms your target audience’s attention into meaningful action, and repurpose existing content and assets vs. creating something new.

Strategy 195
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Association Brain Food: 12.9.22

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Moderator: Heather Story, consultant, Volunteer Strategies. If the answer is better email performance, you’re in the right place. We’ve assembled a crack team of Validity Email Strategists who help email marketers across the world solve their trickiest email challenges. We all have stories to tell!

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Association Brain Food Weekly: 10.11.19

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Michael Brenner, Content Marketing Institute ). Greg Satell, Innovation Excellence ). Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media.

DC 50
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Membership Marketing Blog: Fundraising with Social Media

Membership Marketing

” Social media is still in its infancy compared to other more mature marketing channels, but over time we will see innovative approaches that will help it become part of a predictable and projectable marketing tool. Email This BlogThis! And give your remarks on email marketing book. Growth Strategy. (43).