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Next Markets May Include Leveraging Opportunities Of Perennials

Velvet Chainsaw

Frequently, when we think about next markets, we mention Next-Gen, Millennials or Gen-Z audiences. One of the growing markets that is often overlooked is the Perennial Market—people of all ages, sometimes over 50 and sometimes in their 30s. She was tired of marketing being driven by age and generations.

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How to Convince Employers to Pay for Professional Development

WBT Systems

In a Gallup survey, 87 percent of millennials said opportunities to learn and grow were important to them, and of that group, two-thirds said these opportunities were extremely important. Review the employee handbook. The numbers are even more drastic with young professionals. Employees can’t fight this one alone.

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Association Brain Food Weekly: 11.4.16

Reid All About it

Kelly Treadway, marketing and social media strategist, EventCurious. Webinars have become the most important tool marketers have for generating leads and driving sales. Presenter: Mark Bornstein, vice president of content marketing, ON24. – Playing by the Rules: Creating an Effective Volunteer Handbook. Host: ON24.

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Association Brain Food Weekly: 11.10.17

Reid All About it

Although I highly enjoyed the future of learning and AI conversations, I loved loved loved Lisa Campo’s video: 5 Ways to Repel Millennials from Your Association. Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. Digital Marketing Office Hours.

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