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Association Brain Food: 3.8.24

Reid All About it

Hear why associations decided to go global and what board conversations and research facilitated their process. 7 Tips for Marketing to Millennials Studies show that Millennials are now the largest B2B tech buyer group, making 59% of B2B buyers, with over 30% leading the charge and making those purchase decisions. 1 CAE credit.

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The Young Professional – Tracking down the Future Leaders of Your Association

Association Adviser

Sixty-three percent of associations feel offering leadership development and events for the next generation of professionals is extremely important. If you’re not a millennial – loosely defined as people born between 1980 and 2000 (ages 18 to 38 years old today) – you may feel that you are unqualified to understand what motivates them.

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