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Daily Buzz: Are You Maximizing Social Media at Events?

Associations Now

More than 95 percent of planners use social media for marketing purposes, according to a recent survey, but underutilize other areas where the technology could shine. As a meeting planner, you know the potential that social media holds for events. The post Daily Buzz: Are You Maximizing Social Media at Events?

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Golden State collaboration: CAI California chapters discuss year ahead

Ungrated

and president of the CAI Greater Los Angeles Chapter. “We Together, we will ensure forward innovation. Participants discussed their interest in hybrid meeting schedules , paperless transactions, digital marketing, artificial intelligence, and cybersecurity. Together, we elevate our profession.”

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Thursday Buzz: Where Associations Saw Their Membership Grow in 2013

Associations Now

Also: the consistent craft that drives innovation. That’s according to early results from the 2014 Membership Marketing Benchmarking Report , shared by Tony Rossell, senior vice president of Marketing General, Inc. Innovation as Craft. Why not practice innovation? We practice a craft. ht @ SmoothThePath ).

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From the Corner Office: John Graham, ASAE

Association Adviser

In an exclusive interview with ASAE President John Graham earlier this month, we learned that while mobile is a game changer and video is the new frontier, print media and live events continue to resonate with members of all ages and inclusiveness is the key to success. JG: Look at innovation through two lenses.

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Falling Into Instagram: The National Retail Federation’s Gap Takeover

Associations Now

Compare this approach to that of Discover Los Angeles , which collaborated with Instagram users in a completely different way.). Easy—it gets a spot to highlight the strategy behind its marketing, rather than simply trying to sell to consumers. In other words, NRF’s Instagram presence offers a look behind the curtain.

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The Hourglass Blog: A Lost Generation of Leadership?

The Hourglass Blog

You may remember Bill George from the ASAE Annual Meeting in Los Angeles. And hes saying the same thing in this interview that he said in Los Angeles--namely that we need a new generation of leaders to take over the organizations built by Boomers. Innovation. Social Media. Principled Innovation.

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The Hourglass Blog: Misfit Leaders

The Hourglass Blog

To better define what he means by a great entrepreneur, Pallotta tells this story: I used to visit the merry-go-round in Griffith Park in Los Angeles where [Walt] Disney once took his daughters, asking himself, "Is this all there is? Innovation. Social Media. Principled Innovation. And the rest is history.