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Association Brain Food Weekly: 2.3.17

Reid All About it

If you want to keep up with the mergers, sales and acquisitions in the association technology market, subscribe to Ben Martin’s theNIRD.org. Hosts: SmartMeetings, Sheraton Grand Los Angeles and Sundance Helicopters. John Haydon, digital marketing expert for nonprofits and charities. More info/register. Tue 2/7 at 2 p.m.

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Association Brain Food Weekly: 2.3.17

Reid All About it

If you want to keep up with the mergers, sales and acquisitions in the association technology market, subscribe to Ben Martin’s theNIRD.org. Hosts: SmartMeetings, Sheraton Grand Los Angeles and Sundance Helicopters. John Haydon, digital marketing expert for nonprofits and charities. More info/register. Tue 2/7 at 2 p.m.

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Pop-Up Events: The Next Trend for Associations?

Associations Now

Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products. One company that’s found success is Target, which started hosting them back in 2002.

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College Admissions Coalition Comes With New Pressures

Associations Now

But the group’s plan has already raised concerns from a variety of guidance counselor groups that are worried coalition members are forcing the college preparatory process on students too quickly and adding new confusion to the market. What’s the problem? Adding More Pressure?

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College Admissions Coalition Comes With New Pressures

Associations Now

But the group’s plan has already raised concerns from a variety of guidance counselor groups that are worried coalition members are forcing the college preparatory process on students too quickly and adding new confusion to the market. What’s the problem? Adding More Pressure?

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Falling Into Instagram: The National Retail Federation’s Gap Takeover

Associations Now

Compare this approach to that of Discover Los Angeles , which collaborated with Instagram users in a completely different way.). Easy—it gets a spot to highlight the strategy behind its marketing, rather than simply trying to sell to consumers. In other words, NRF’s Instagram presence offers a look behind the curtain.

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Coronavirus Updates for Association and Events Professionals – What You Need to Know

AssociationChat

They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least. The virus has destroyed $23trn in global market value since mid-February. Deflation or inflation? Rising rates?