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Association Brain Food: 4.12.24

Reid All About it

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. Ready to veg a bit?

Revenue 256
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Togetherwork Acquires Protech Associates, the Leading Association Software Built on Microsoft Dynamics 365

Protech

With the addition of Protech, Togetherwork is boosting its commitment to the association industry and significantly growing its presence in the market. A Microsoft Gold partner, Protech was founded in 1984 and is headquartered in Columbia, Maryland. For more information, visit www.protechassociates.com. . About Togetherwork .

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Association Brain Food Weekly: 3.12.21

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I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. Host: American Marketing Association. 1 CAE credit.

Nashville 370
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Association Brain Food Weekly: 5.29.20

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Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. I wonder how PCMA and its attendees felt about the experience. Presenters: Stefanie Reeves, Executive Director, Maryland Psychological Association. Intriguing.

San Diego 259
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Association Brain Food Weekly: 3.5.21

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This discussion will examine the intersectionality between the elements of change management, DEI principles, and online community management to design an equitable user experience. Your association shifted from live to online events last year and you struggled to secure sponsorship revenue. Director of Client and Market Success, ?rasa.io.

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Association Brain Food Weekly: 2.25.22

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WBT Systems shares the story of the Texas Restaurant Association (TRA) whose compliance training programs delivered a 465% increase in revenue in the last six months of 2021. WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. Non-dues revenue.

Revenue 40
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Association Brain Food Weekly: 4.17.20

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Lisa Block at Velvet Chainsaw Consulting reminds associations that decisions made in response to this crisis will have a long-term impact on members, so act with generosity and empathy. She addresses reserves, partnerships, marketing, and program development. Ann Gynn, Content Marketing Institute ). New York Times ).