article thumbnail

Membership metrics — 5 ways to gauge success

MultiBriefs

Market Share The most common membership metric is "market share." Determine market share by identifying the potential membership compared to the number of dues paying members. Determine market share by identifying the potential membership compared to the number of dues paying members. This needs to be addressed quickly.

Phoenix 52
article thumbnail

Association Brain Food Weekly: 5.3.19

Reid All About it

The weekly list of free educational events and resources for the association community… View from our campsite in the Superstition Mountains Wilderness east of Phoenix. Tips to Extend Your Event’s Reach and Revenue. Theresa Kramer-Burgess, CAE, marketing and communications consultant. More info/register. Thu 5/9 at 1 p.m.

Tucson 262
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Reasons Why an Enewsletter is a Must-Have for an Association’s Communication Plan

Association Briefings

Like a phoenix rising from the ashes, there’s been a resurgence in the use of enewsletters. These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. reaching 277.7

article thumbnail

Association Brain Food Weekly: 9.18.20

Reid All About it

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. 1 CAE credit.

Montana 350
article thumbnail

Association Brain Food Weekly: 6.21.19

Reid All About it

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. Jen Maltba, Marketing Manager at Cvent.

article thumbnail

Association Brain Food Weekly: 5.29.20

Reid All About it

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. How to Create an Engaging Virtual Event – Alysha Parker, Corporate Marketing Manager, Bizzabo. Guest: Alex Plaxen, Nifty Method Marketing & Events.

San Diego 259
article thumbnail

Association Brain Food Weekly: 9.16.16

Reid All About it

Deb Fiscella, president, Center Stage Marketing. You’ll hear about practices designed to help you: create unlimited event value; be where your members are; leverage your data; make it personal for members; and identify and drive new revenue opportunities. Presenter: Mark Bornstein, Vice President, Content Marketing, ON24, Inc.

Arlington 150