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Better Because You Were There

Velvet Chainsaw

A number of our consulting clients have made social responsibility a cornerstone of their conference strategy — with the desire “to leave the host city better because we were there.” Work closely with your local chapter or Destination Marketing Organization to identify two or three local worthy causes that you’d like to help.

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6 Reasons Why an Enewsletter is a Must-Have for an Association’s Communication Plan

Association Briefings

Like a phoenix rising from the ashes, there’s been a resurgence in the use of enewsletters. These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. reaching 277.7

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Association Brain Food Weekly: 9.18.20

Reid All About it

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. 1 CAE credit.

Montana 350
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Association Brain Food Weekly: 5.3.19

Reid All About it

The weekly list of free educational events and resources for the association community… View from our campsite in the Superstition Mountains Wilderness east of Phoenix. Tim Ahlenius, Director of Digital Strategy, Americaneagle.com. Learn strategies to extend the life of your highly valued events. More info/register.

Tucson 262
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Association Brain Food Weekly: 5.29.20

Reid All About it

It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. MemberSuite suggests several strategies for designing a more effective and memorable virtual learning experience. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.

San Diego 259
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Association Brain Food Weekly: 3.5.21

Reid All About it

Hear about the precautions being taken for the 2021 Best Practices Summit in Plano, Texas and Meet Well Summit in Phoenix, Arizona later this year, including liability waivers and attendee agreements, on-site check-in procedures, attendee communications, meeting room setups, and safe food and beverage. Tue 3/9 at 1 p.m. – More info/register.

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Association Brain Food Weekly: 9.16.16

Reid All About it

Using the strategies identified in this presentation, every conference professional can create event experiences where engagement is the norm, not the exception. Deb Fiscella, president, Center Stage Marketing. – 3 Strategies to Future-Proof Your Association. Marketing Automation Workshop (virtual or Washington DC).

Arlington 150