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Association Brain Food Weekly: 5.14.21

Reid All About it

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Remote work technology. Event safety. If you’re a regular person (i.e.,

St. Louis 341
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Are You in Tune with Your Members and Prospects?

YourMembership

Gibson has developed a new technology for their electric guitars. Since I work for a technology company, I probably should embrace this great advancement that will benefit all guitar players, especially those who don’t know how to tune their instrument. According to a survey by the Workforce Solutions Group at St.

St. Louis 150
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Color Me Impressed: The Smart Set for August 2011

Reid All About it

Social media gives us a platform to b h about the ways we’ve been done wrong, and that negative buzz spreads quickly. The good news is we also use social media to rave about our good experiences. I’m focusing on businesses (and non-profits) whose customer service or marketing has impressed me lately.

St. Louis 150
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5 Ways to Use Experiential Marketing for Events

Expo Logic

Events are connecting with their attendees through new experiential marketing techniques that increase brand engagement and build a stronger connection between them and your brand. Experiential marketing is used to connect with an audience in an interactive and engaging way. Budweiser used VR to allow users to tour their St.

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SCD Group: Best of the Week: 3 key topics for Association CEOs.

SCD Group

Issue 2: Should your association have a social media policy? Only about 40% of employers have formal social-media policies, according to a survey of 470 companies released this year by the Society for Human Resource Management. 8 Reasons Social Media Policies Backfire by Heather Bussing. Louis) From St.

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Associations Live: Light a member on fire

Associations Live

Light a member on fire to take action through a creative social media campaign. Idea list generated at ASAE meeting in St. Labels: communications , Social Media. marketing. (7). Social Media. (24). Technology. (59). Tuesday, August 16, 2011. Light a member on fire. at 12:26 PM.

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Is Your Association a Media Manipulator or Media Manipulated?

SCD Group

In today’s culture, Blogs like Gawker, BuzzFeed, and the Huffington Post drive the media agenda. Bloggers are slaves to money, technology, and deadlines. This instructive and frightening book should be required reading for all association public relations professionals, association marketers and association executives.