Member Engagement Newsletter Strategy White Paper 
Association Analytics
FEBRUARY 20, 2024
Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. In a standard sales funnel, you want to focus on engaging and nurturing leads down the funnel to the bottom, which is where they’d convert to membership. One example of thought leadership is this blog!
Reid All About it
APRIL 19, 2024
In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. The secret might lie with those who have already been part of your journey—your lapsed members. .
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Aaron Wolowiec
JULY 18, 2012
Following is a high-level overview of the five simple, but effective strategies for curating conference content I’ll share during my July 26 webinar. In the meantime, my question to you is this: What would you add to my list of top five strategies for effectively curating conference content? Develop a library of resources.
Eric Lanke
JANUARY 30, 2012
Member Engagement. At a recent WSAE meeting I was asked to explain what we meant in our white paper on Innovation for Associations when we referred to the "mind of community." Had I had a copy of the white paper with me, I could have quoted from it directly. The added emphasis is mine, not the white papers.
GlowGlobally
JANUARY 31, 2014
To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets?
Association Adviser
OCTOBER 13, 2016
This disconnect may be related to a lack of measurement or the inability to record reader engagement, according to my colleague Jill Andreu, VP Content Strategy and Development for Naylor Association Solutions ,who will be hosting a webinar about our findings later this month. MSCI’s Weidner agreed. “We
Membership Marketing
SEPTEMBER 21, 2010
The goal of these programs is to get new members involved and participating in an organization’s events and services. So it was interesting to note the results of a quick online survey that ASAE did with one of their newsletters. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).
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