Smooth The Path
JUNE 4, 2017
Increase non-dues revenue. Attract more members. Extend member value. Because of my Crayola marketing training, I always turn to member research first. Understand members well, and the path to the goal will emerge. When starting a member research project, there are two possible methodologies to select.
Reid All About it
MAY 3, 2019
Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Tips to Extend Your Event’s Reach and Revenue. Leverage Data to Drive Member Engagement. Partners in Product Development: You and Your Members (ASAE Reston-Loudoun Idea Swap – Reston VA).
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Associations Now
MARCH 19, 2019
“A robust platform that can easily grant different levels of access is key: You’ll increase membership value by adding access to your benefits package, while earning nondues revenue with paid access for nonmembers.”. It doesn’t come without risks , says member researcher Amanda Kaiser. Other Links of Note.
Reid All About it
JULY 9, 2021
Learn how advertising, networking opportunities, and a user-friendly experience work together to benefit community platforms, how to use features of your platform to increase engagement and sense of community, and how to raise non-dues revenue through a great member experience. CAE credits. More info/register. Transactions Corp.
Associations Now
JANUARY 22, 2016
So, you and your team put a lot of time and effort into creating a meeting that you were sure would drive high attendance numbers given past experiences or even member research. Know the current financial picture and what the breakeven point is in terms of revenue, because you will likely be asked both right away.
Association 20/20
JULY 28, 2014
9) Capture the Heart… and Mind: Member research almost always reveals a commitment to the higher association purpose in the decision to join and retain. 14) Mobile Reach Beyond Association Walls: Channel-based video content can reach the full spectrum of members and stakeholders via minimal investment of time/attention.
Association 20/20
JANUARY 11, 2015
9) Capture the Heart… and Mind: Member research almost always reveals a commitment to the higher association purpose in the decision to join and retain. 14) Mobile Reach Beyond Association Walls: Channel-based video content can reach the full spectrum of members and stakeholders via minimal investment of time/attention.
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