Remove millennials Remove New York City Remove Revenue Remove Technology
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Game Plan 2014: Seeing Around the Corners

Association Adviser

Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. Year-round, 365-day engagement through technology and social media is one of the biggest trends she has observed. Plotke lamented that associations tell her non-dues revenue is more important than ever.

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Membership Wakeup Call for Associations

Association Adviser

As technology becomes more pervasive, don’t forget the personal side of the member experience. If you look back at our most popular reader polls of the past three years it’s interesting to see how your peers’ concerns have shifted from strategy (2010) to communication and innovation (2011) to tools and technology (2012).