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Pokemon Go and Nonprofits

Beth Kanter

Pokemon Go , the latest installment in the best-selling Pokémon video game series, launched as a smartphone app using augmented reality. And early on Monday morning, I started getting queries from colleagues asking for recommendations on a Pokemon Go Nonprofit Brand strategy! This primer helped.

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Tipping Point

Virtual

You see, a week ago someone asked me “Does your son play Pokémon Go?” And Pokemon Go represents a tipping point for Augmented Reality. And as people wander into streets looking for Pokemon, look for regulations on AR to start to be discussed. Except this week. And I didn’t know what it was.

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The Potential of Realities: Virtual, Augmented and Mixed

Association Success

A simple application of this would be Pokemon Go. This is different from the actual catching of Pokemon, where the action is invisible to other players and has no affect on their game. This is different from the actual catching of Pokemon, where the action is invisible to other players and has no affect on their game.

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Thursday Buzz: Ready Your Post-Event Survey

Associations Now

Pokemon Go is all the rage in U.S. The animated short story is about two young entrepreneurs, who start out as mega-rivals but then fall in love and launch a restaurant chain with an approach that resembles Chipotle’s: sell healthy and fresh foods. Check it out. Other Resources for Your Day. public spaces—and at your event.

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Inside Goodwill’s #LaborofLove Campaign

Beth Kanter

Given that Goodwill has store locations, are you doing a Pokemon Go tie-ins or other location based marketing strategies? There are some Goodwill organizations leveraging the success of Pokemon Go to drive foot traffic to Goodwill stores. However, it is not a tactic for the #LaborOfLove campaign.

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Tech Glitches Are Annoyingly Natural. Let’s Prepare for Them

Associations Now

Missingno, a glitch in the Pokemon franchise, has become famous among gamers as an example of a game breaking in an interesting way. When users catch the errant Pokemon, they don’t get a new monster to put in their collection—they (usually) get a blocky backwards-L-shaped blob. .

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CTIA Makes Case for Controversial “Zero-Rating” Practice

Associations Now

This week, the mobile trade group CTIA made a fresh argument in favor of zero-rating, which allows mobile users to take advantage of specific offerings (say, Pokemon Go or YouTube) without those services counting against their monthly data-caps.

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