member-engagement-recruitment 
GrowthZone
APRIL 22, 2024
Earlier this year, GrowthZone surveyed 332 associations and other member-based organizations across the U.S. Lack of engagement is a key reason for members not renewing, along with factors like time constraints, perceived value, and expenses. To read the full report, visit [link].
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Can Associations Get Young Professionals to Engage? One of the top 3 most predicted trends was "increased pressure to recruit young professionals." Their 8-point guide, The Power of Young Professionals , tackles the challenge of engaging, recruiting, and retaining these members. The answer is yes.
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