Remove 2002 Remove Innovation Remove Marketing Remove Revenue
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MemCom Awards – could you be a winner?

Optimist Consulting

Entering and winning awards can be a powerful marketing tool. Research which awards will make the biggest impact in the eyes of your stakeholders and meet your marketing aims. Build a calendar across the year to fit in with your other marketing planning to ensure resources are in place to meet the deadlines.

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Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

This requires looking at how we position ourselves in the market differently. Identifying new markets and sources of revenue – relying too heavily on dues revenue can be catastrophic for associations. Scan the Market. Jobs and markets that were once unrelated are aligning. Make Data-Driven Decisions.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. ” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. What surprised us most in 2013?

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Jeffrey Cufaude, Idea Architects: Making Sponsorship Special Again

Idea Architects

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. in order to generate extra revenues. need members and customers to pay a greater percentage of the real costs of a product or program so we can more accurately assess the market’s. Dec 2002 (6).