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Why email success starts with a clean subscriber list

Association Success

Nowadays, you can’t be too careful with who you communicate with online. Way back when, before the CAN-SPAM Act of 2003 , we were able to send out emails with the voracity of water coming out of a firehose. Since 2003, additional legislation regulating how businesses manage customer data has been enacted. Clean and Compliant.

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Bringing Credibility to the Conversation: Katie Butler, IIABA

Association Adviser

Our featured professional this month is Katie Butler, vice president of communications for the Independent Insurance Agents & Brokers of America (IIABA). Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. KB: Goal setting is a collaborative process.

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Digital Privacy Compliance for Nonprofits: The Big 3 Laws

Achieve

Another aspect of data privacy involves how data can and cannot be used to market to donors, which is much more relevant. Regulation #1: The CAN-SPAM Act The CAN-SPAM Act was passed into US law in 2003, and it protects consumers from receiving emails that they never agreed to receive.

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15 Changes in the Learning Business Landscape

Leading Learning

The spread of both video and social—often in tight combination—has gone hand in hand with the widespread use of smart phones and the ever-increasing speed of mobile communication networks. See e-learning stats for the course creator market here.). The Growth of Mobile. I can’t remember the last time that happened. The Creator Economy.

Course 101
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FCC Robocall Ruling Could Hurt Pollsters

Associations Now

While last week’s ruling by the Federal Communications Commission to rein in the use of robocalls was considered a big win for consumers, pollster groups have suggested that the decision could damage a necessary part of the democratic process. A recent robocall ruling wasn’t exactly a slam-dunk win for all.

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Executive Connections: Why This Is the Right Name

Executive Connections

In addition to their expertise in organizing, categorizing, cataloging, classifying, and disseminating information, many of our members are proficient in new and emerging communications technologies, knowledge management, competitive intelligence and other practical uses of information.   Why?  David Hook: I am not against change.

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How to Successfully Reach Donors Across Multiple Channels

Achieve

This is where a multichannel marketing strategy can help. Instead of focusing your communication efforts on one platform—like email or direct mail—multichannel marketing helps you expand your reach and keep your existing supporters engaged across multiple channels. However, you don’t just want donors to read your messages.

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