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SCD Group: Does print still work for association marketing.

SCD Group

Does print still work for association marketing & communications? Here are some highlights of the story: “The catalog continues to open new doors and opportunity for us,” said Jim Wright, senior vice president of marketing at Express. homes last year, according to the Direct Marketing Association, and 89.6 million

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Association Brain Food Weekly: 3.6.20

Reid All About it

Tanya Basu at MIT Technology Review writes about private micro-networks , like Cocoon, which some believe are the future of connecting. “…[S]uch micro-networks and the control they offer might redefine how we think about and use social media in the next decade, whether it is Cocoon or another app that follows in its wake.”. Host: PCMA.

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Association Brain Food Weekly: 3.13.20

Reid All About it

Presenters: CEO Joanna Pineda, CTO Maki Kato, and two full-time remote staff: Leah Monica, Director of Marketing, and Maria Lima, Director of Special Projects. Presenter: Ben Rome, Manager, Marketing, American Industrial Hygiene Association. Presenter: Augie Ray, VP analyst, Gartner for Marketers. More info/register.

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The Hourglass Blog: Don't Forget the Baby Boomers

The Hourglass Blog

Not too long ago a friend sent me a link to this article about "Why Marketers Cant Afford to Ignore Baby Boomers." In a culture that endlessly focuses on youth, the article warns marketers not to overlook a group that has tremendous buying power: the 78 million Baby Boomers in the U.S. Labels: Baby Boomers , Marketing.

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Association Subculture: Why Being Anti-Indispensability is Pro.

Association Subculture

Its marketing on steroids. Ive had my membership since 2003 or maybe 2004. 2 comments: Kevin Whorton, Whorton Marketing & Research. innovation. (6). marketing. (2). social media. (3). Principled Innovation LLC. Indispensability" is neither authentic nor true. Not necessarily.

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How to Successfully Reach Donors Across Multiple Channels

Achieve

This is where a multichannel marketing strategy can help. Instead of focusing your communication efforts on one platform—like email or direct mail—multichannel marketing helps you expand your reach and keep your existing supporters engaged across multiple channels.

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