Association Adviser

MAY 20, 2014

It shows all too clearly that social media is still considered a broadcast medium by many associations. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. How advocacy fits into the social media equation.

Social Media 60

Social Media Communications Content Strategy 60

Association Adviser

FEBRUARY 18, 2014

During an economic downturn, that’s when people tend to forego their regular maintenance and inspections—an important source of revenue for our members. Arnold Schwarzenegger starting in 2007. I like what [AHA’s Stephanie Drake] said in your newsletter last month , “Manage the talent, not the job description.”

Leadership 60

Leadership California Social Media Recruiting 60

Membership Marketing

JANUARY 19, 2010

Last year, I wrote an article for the Avectra Academy newsletter. Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. ► 2007. (51). Non-Dues Revenue. (1). Social Media. (5). ► August.

Marketing 40

Marketing Social Media Price Survey 40

Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. • What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? ► 2007. (51).

Social Media 40

Social Media System Price Survey 40

Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. You want them to raise their hand and register on your website, accept a free whitepaper or newsletter, or attend a webinar or meeting. ► 2007. (51). Non-Dues Revenue. (1). Social Media. (5).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

NOVEMBER 15, 2010

In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. Using Social Media to Recruit Staff. ► 2007. (51). ► 2007. (51). Non-Dues Revenue. (1).

Price 40

Price Survey Recruiting Recruitment 40

Membership Marketing

NOVEMBER 1, 2010

He wrote, “Research from Web analytics technology provider Webtrends shows that on average, 95% of website visitors leave a site without indentifying who they are and taking some form of action, such as subscribing to your e-newsletter. Using Social Media to Recruit Staff. ► 2007. (51). ► 2007. (51).

Tools 40

Tools Marketing Recruiting Recruitment 40