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Segmenting Members Leads to More Relevant Communications – and More Memberships

Association Adviser

Last year’s survey results revealed that associations are communicating with members more frequently and via more channels than at any time since we began this survey in 2011. Other outsourced communication functions include magazines, directories and social media. Why segment your member communications?

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Associations Live: Career Development, Professional Certifications.

Associations Live

Thursday, May 26, 2011. Career Development, Professional Certifications and Advanced Education. You receive a certificate at the end of your course. communication. (13). communications. (29). Social Media. (24). skip to main | skip to sidebar. Associations Live. September (12). Categories. attitude.

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How An Integrated, Locally Relevant Marketing, Sales, and Member Service Strategy Drove Massive Growth

GlowGlobally

Distribution of marketing, communication, social media and business development tactics that are not adapted to local customs. The results they achieved in their Middle East region showed significant improvement within 12 months of implementing their new strategy in 2011: Growth in certification candidates of over 90%.

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Your association website probably isn’t accessible — but should be

Association Success

Back then there was no social media, no email to keep up with and no FaceTime calls to take. . “As A World Health Organization study in 2011 pegged the number at about 15 percent. . In the nearly 30 years since, however, much of how we interact with the world has changed. There’s a large percentage of the population in the U.S.

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Associations Live: Marketing Promo, Vehicles and Giveaways

Associations Live

Monday, January 24, 2011. membership, communications or meeting professionals). If they are a volunteer you could give them a certificate mentioning you made a donation on their behalf, send a thank you card, offer a cup of coffee or send them some chocolates upon their return. communication. (13). communications. (29).

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SCD Group: 30 Marketing Tips for Associations: Highly Rated Ideas.

SCD Group

At the ASAE annual meeting Sunday (8/12/12), five panelists from five accredited association management companies shared 30 Marketing Tips in the Social Media Age. 4 Increase member engagement with your social media tools by providing hands on training and support at your annual meeting. Monday, August 13, 2012.

Tips 40
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AE on the Verge: Fast fundraising: Heads or Tails

AE on the Verge

Tuesday, December 6, 2011. Heres how it works: Purpose: a charitable fundraiser Prize: in this case, a "night out" basket - $100 gift certificate to local restaurant (donated), movie tickets (donated) and one-night stay at a local hotel (donated). social media. (77). ▼ 2011. (31). View my complete profile.