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5 myths to avoid when marketing for associations

MultiBriefs

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. Since 2012, the video has attracted fewer than 900 views.

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Best of the Web: July 2013

Association Adviser

Which Tactics Work Best for Email Marketing? Email is still a marketer’s workhorse because it’s relatively cheap and usually the most effective form of marketing at our disposal. eMarketer recently ranked the most effective email tactics. 5 ideas in this article. 2 and 3; guess what No.

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Online Video: Now Playing in Your Inbox

Associations Now

15 % The increase in the use of video in email marketing from 2012, according to the “2013 Online Video Marketing Trends Report.” ” A new report on online video marketing looks into some of the latest trends, including incorporating video into email. What else is holding people back?

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A Tiny Reminder of the Value of Experiments

Associations Now

The content we delivered remained the same as every day and for all users, but the experiment would show whether we could draw a few extra readers by borrowing from a tactic common in the world of email marketing. Not Seeing Emojis? A quick roundup: Chrome: Alas, no native support on the desktop—the only major browser not to do so.

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Google SEO Changes: It’s Time to Do Some Soul-Searching

Associations Now

If you’ve seen any of your association’s marketers breaking into a sweat recently, they might have read a certain blog post from Google. Google says it’s offering similar data through its Webmaster Tools interface, but digital marketing experts say that information isn’t a full substitute for what was lost.

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Is Feedburner Really Shutting Down?

Mizz Information

There has been a recent rash of people switching from Feedburner to Feedblitz , fueled by either Feedburner suddenly not working or uncertainty about Feedburner's future after they closed down the Feedburner Twitter account and announced that the Feedburner API was officially deprecated as of May and will be shut down on October 20, 2012.

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Is Feedburner Really Shutting Down?

Mizz Information

There has been a recent rash of people switching from Feedburner to Feedblitz , fueled by either Feedburner suddenly not working or uncertainty about Feedburner's future after they closed down the Feedburner Twitter account and announced that the Feedburner API was officially deprecated as of May and will be shut down on October 20, 2012.