Associations Now

FEBRUARY 25, 2020

members had some kind of in-house agency in 2018, versus 58 percent in 2013, and 42 percent in 2008. Beyond time and money, some agencies have simply been too slow to adjust to fast-changing industry needs, according to Harvard Business Review. You’ll need to recruit and train the right people. First, there is the talent.

Team 61

Team Marketing California Survey 61

Associations Now

MARCH 19, 2014

Then: In 2012, the California Dental Association created a new position for 25-year staff veteran Terry Fong: member concierge. “When the model was presented to the board of directors for approval, we included a provision that allows us to review and adjust dues annually based on the current inflation rate,” Adkins says.

Analysis 40

Analysis Cost California Project 40

Associations Now

SEPTEMBER 12, 2013

A Harvard Business Review article goes deep on the subject, but you can find the highlights nicely condensed into a handy infographic that’s worth checking out. — juliekehoe (@juliekehoe) September 12, 2013. you’ll do well to look in California; it’s the state with the most companies with successful executives.

Social Media 40

Social Media Case Study California Recruiting 40