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What I'm Reading

Thanks For Playing

Marketing Profs picked up Maddie Grant and Jamie Notter's survey on new leadership skills for the social media age (and wrote a really nice article about it). Want to make real progress in 2013? Content marketing is all the rage, which makes it even more important to do it WELL. Want to innovate in 2013?

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Member Engagement and Association Building Blocks

Eric Lanke

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. They don''t want to assume a traditional committee leadership role. Thank you!

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Video: THE Content Marketing Trend of 2014

Slice-Works

Speaking of black, how’s that content marketing of yours going? And even though content marketing was the hot topic of 2013, with marketers scrambling to create blog posts, e-books, white papers and infographics on the topic, 2014 is revealing a new trend. Video is a once and done deal. NOW IS THE TIME!

Video 28
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Lean Methodology: Before and After

Association Success

I first read The Lean Startup by Eric Ries in 2013. In these conversations, some people indicated they would prefer to use a timesheet, and this anecdotal evidence fell into the hands of leadership. Once the leadership wants to pursue an idea it can be hard to push them into experimental mode instead of execution.

Project 68
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A Global Satisfaction Index for Measuring Local Member Engagement & Relevance

GlowGlobally

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets?