Eric Lanke

MAY 22, 2017

Spark Consulting is out with another white paper -- this one on the sometimes challenging topic of diversity and inclusion -- and it's another thought-provoking read for association CEOs. There was universal agreement on the returned value of embracing diversity and inclusion in our association and in our association's leadership.

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Thanks For Playing

JANUARY 30, 2013

Marketing Profs picked up Maddie Grant and Jamie Notter's survey on new leadership skills for the social media age (and wrote a really nice article about it). Content marketing is all the rage, which makes it even more important to do it WELL. Big list this week. Hey, lots of people have been writing interesting stuff!

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Association Success

NOVEMBER 26, 2018

At our annual meeting, we install our incoming leadership, recognize our existing and outgoing leadership, and recognize various members who have been active on committees or won awards. We added pictures of our incoming leadership, their titles, offices and how long they’d been members. Annual Meeting. It took two years.

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Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. WBT Systems shared some depressing statistics about the percentage of leadership positions held by women. 1 CAE credit.

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Raleigh Review Class Education 259

Mariner Management

JUNE 30, 2021

In order to be successful, you’ll need strong, consistent support from your national headquarters leadership, actively providing direction and the resources for that change to happen; and from your chapter leaders, who need a clear understanding what the plan is, what the goals are, and the role that the chapters will play.

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Maine Technology Social Media Strategy 62

Reid All About it

SEPTEMBER 2, 2016

If not, take 15 minutes to participate in the Association Leadership Study. This study will find out what leadership practices nurture great boards, what behaviors and skills CEOs need to move their boards ahead, and more. Presenter: Kevin Yanushefski, Product Marketing Manager, Cvent. Participate live or view the recording.

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NJ Software Innovation Tips 150

Reid All About it

AUGUST 26, 2016

The creation, care, and feeding of a strategic board of directors is one of the most significant leadership challenges facing association CEOs. Learn about the key findings from Association Laboratory’s white paper Creating and Sustaining a Strategic Board which incorporates ideas and insights from 25 association chief staff officers.

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DC Video Washington Analysis 150

Eric Lanke

JUNE 10, 2013

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. They don''t want to assume a traditional committee leadership role.

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Member Engagement Wisconsin Committee Project 100

Jamie Notter

JUNE 18, 2015

The following is a guest post from Anna Caraveli and Elizabeth Engel, CAE, who have also written a very nice White Paper on engagement (link at the end). But it’s unlikely that your passionate involvement was a result of slick marketing or a clever pricing strategy. How does that play out in real life?

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Member Engagement Price Resources Strategy 70

Jamie Notter

AUGUST 5, 2014

Elizabeth Engel and Peter Houstle wrote an outstanding white paper earlier this year that provides a great map of the different aspects you will need to keep in mind if you want to get serious about data ( free download ). Okay, first off, you’re surveying people who came to a conference that was marketed primarily via email.

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Social Media Survey Analysis Leadership 70

Nimble AMS

FEBRUARY 3, 2022

You can think of your AMS as a foundational program, and it often links with supporting platforms such as advanced event management or marketing tools. For instance, Nimble AMS has Salesforce, one of the leading CRMs on the market. An AMS might include the following.

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Tools Software System Library 141

Off Stage

SEPTEMBER 22, 2010

For an information junkie like me, White Papers are the greatest thing since encyclopedias. One of the companies whose white papers I’ve appreciated (and cited in previous articles) is the Wav Group, which offers white papers on real estate technology trends. suggests this white paper from WAV.

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Analysis Social Media Report Products 40

.orgCommunity

JULY 18, 2019

He said this approach is: “…inefficient, overly-expensive, a heavy burden on marketing and product development, and often results in a confusing and under-utilized array of products that are labeled as ‘member benefits’ simply because members get a price discount compared to non-members.”. Sponsored educational programs.

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Revenue Certificate Blended Learning Discount 53

Virtual

APRIL 2, 2015

What if the burning issue that brings a set of founders together is more about overcoming a negative market perception and less about the technology itself? What if the burning issue that brings a set of founders together is more about overcoming a negative market perception and less about the technology itself?

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Tools Technology Proposal System 100

Association Subculture

JUNE 12, 2014

CAE, CEO and Chief Strategist at Spark Consulting LLC and Peter Houstle, CEO, Mariner Management and Marketing, LLC released a white paper on decision making processes that you can download for free here: Getting to the Good Stuff: Evidence-Based Decision Making for Associations. decision governance leadership'

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System Case Study Tools Process 100

Leading Learning

JULY 12, 2021

Secure leadership support and a funding commitment. For more on how to do all that, download the full white paper for free at [link]. For more than twenty years, Elizabeth has helped associations grow in membership, marketing, communications, public presence, and especially revenue, which is what Spark is all about.

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Case Study Technology millennials Strategy 52

Association Success

NOVEMBER 23, 2017

In these conversations, some people indicated they would prefer to use a timesheet, and this anecdotal evidence fell into the hands of leadership. Once the leadership wants to pursue an idea it can be hard to push them into experimental mode instead of execution. It made some logical sense, so we jumped right in. The rest will follow.

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Project Review Tools Innovation 68

SCD Group

AUGUST 13, 2012

30 Marketing Tips for Associations: Highly Rated Ideas from ASAE12. At the ASAE annual meeting Sunday (8/12/12), five panelists from five accredited association management companies shared 30 Marketing Tips in the Social Media Age. 5 Building integrated marketing plans is a must to effectively mix new and traditional.

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Tips Marketing Social Media Tools 40

.orgCommunity

APRIL 18, 2019

Gaining a solid understanding of the members’ professional landscape and the organization’s position in the market place will facilitate future decisions. Identifying business strategy falls to the executive leadership team. That leadership commitment is critical to ensure that the work becomes an organizational priority.

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Strategy Analysis Membership Management Leadership 40

.orgCommunity

APRIL 18, 2019

Gaining a solid understanding of the members’ professional landscape and the organization’s position in the market place will facilitate future decisions. Identifying business strategy falls to the executive leadership team. That leadership commitment is critical to ensure that the work becomes an organizational priority.

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Strategy Analysis Membership Management Leadership 40

Membership Marketing

AUGUST 11, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. This year I will be attending the ASAE & the Center for Association Leadership Annual Meeting & Exposition in Los Angeles, CA.

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Los Angeles Marketing CA Price 40

The Hourglass Blog

AUGUST 28, 2010

Heres part three of the "innovation for associations" white paper Im helping to write while chairing the Innovation Task Force for the Wisconsin Society of Association Executives. Leadership. Leadership Potential of GenX. skip to main | skip to sidebar. Saturday, August 28, 2010. Association Advantages for Innovation.

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Innovation Wisconsin Case Study millennials 40

Associations Now

MAY 17, 2017

Two weeks ago, at ASAE’s Marketing, Membership & Communications Conference , I was struck by an afternoon session led by Sherry Marts, president and CEO of S*Marts Consulting LLC, and Elizabeth Engel, CAE, CEO and chief strategist for Spark Consulting LLC. Diversity and inclusion require more than just lip service.

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Team Recruiting Recruitment America 53

Membership Marketing

OCTOBER 10, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The 25 Most Important Lessons in Membership Marketing. Here are the insights that your fellow membership marketing professionals shared.

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Marketing Survey Social Media Price 40

Associations Now

JUNE 26, 2017

Earlier this month, leadership expert Eric J. In Global Growth Strategies , a 2015 white paper published by the ASAE Foundation (and which I had a hand in), association leaders routinely spoke out about the virtues of patience and relationship-building.

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United States Proposal Certificate Report 40

The Hourglass Blog

JULY 29, 2010

In one of my last posts I shared the principles of innovation weve drafted as part of the "innovation for associations" white paper being written by the WSAE Innovation Task Force. Im sharing the draft pieces of the white paper here on Hourglass to hopefully get some feedback from a broader cross-section of the association world.

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Innovation millennials Leadership Resources 40

The Hourglass Blog

NOVEMBER 26, 2010

First of all, our white paper on association innovation is nearly finished. Ive posted draft excerpts of the white paper here on Hourglass ( here , here and here ), but we hope the final version will have much broader dissemination within the association community. Leadership. Leadership Potential of GenX.

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Innovation millennials Social Media Committee 40

Vanguard Tech

JULY 30, 2012

Thought Leadership = number of referring sites. white papers). Ray van Hilst is Director of Client Strategy and Marketing at Vanguard Technology. First, it helps to know what your website’s goal is so you can align measurement with those goals. Some high level examples might include.

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Course Analysis Content Tools 70

Associations Now

JUNE 1, 2014

Data presents a tremendous opportunity to make better decisions,” says Elizabeth Engel, CAE, CEO and chief strategist of Spark Consulting and coauthor of a forthcoming white paper on using data to inform decision-making. To me,” Achurch says, “that’s Marketing 101. You are using data to make strategic marketing decisions.”.

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Texas Pennsylvania Software Project 40

Nimble AMS

JULY 22, 2022

As an association, you have an opportunity to develop thought leadership content, building organization awareness, and credibility , while also meeting your members’ content needs. Why your association needs to develop a content marketing model. Do so by fostering a culture of thought leadership within your association.

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Content Marketing How To LMS 126

Reid All About it

DECEMBER 2, 2022

Word-of-mouth marketing. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. Tough leadership decisions. Speakers: Brooke Gracey, Director, Demand Generation, and Carisa Bartelt, Team Lead, Product Marketing, Cvent.

Tips 41

Tips Video Content Marketing 41

SCD Group

JULY 30, 2012

8 Great Articles to Help Associations Grow with Content Marketing. Here are 7 articles that help associations and nonprofit organizations build content marketing capacity that helps extend their thought leadership, advance their profession/industry and add member value. 7 Content Marketing Lessons from Napoleon Hill.

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Content Columbus Ohio Marketing 40

The Hourglass Blog

JULY 17, 2010

Weve now examined enough case studies where we feel ready to start writing a "white paper" on innovation for the association community. This white paper will describe the traits—or principles—that we believe are necessary to create a culture of innovation within any organization. Leadership. Governance.

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Innovation Case Study millennials Leadership 40

The Hourglass Blog

JANUARY 16, 2011

• Innovation is getting the older generation to let loose the reins of control and fast track members of the younger generation into leadership positions. Leadership. Leadership Potential of GenX. For an introduction to this dialogue, go here. What about making the case for innovation in the first place? Generation Basics.

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Innovation millennials Leadership Process 40

SCD Group

AUGUST 12, 2012

In fact, from a marketing communications perspective, investment in quality content is better than gold because, unlike gold, the value of quality content to your communications efforts rarely fluctuates or goes down. Quality content offers the same draw power to a marketer’s communications efforts. September 4-6, 2012.

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Content Columbus Ohio eBook 40

SCD Group

AUGUST 6, 2012

7 Steps to Creating Your Content Marketing Channel Plan By Joe Pulizzi via Content Marketing Institute Once you create content, you need to decide how you are going to distribute it. In short, you need a content marketing channel plan that considers these seven factors: Situational analysis. Personas addressed. at 4:18 PM.

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Content Tips Analysis America 40

The Hourglass Blog

MARCH 27, 2011

With that as his context, in this post he rips into traditional mechanisms of marketing, espousing a new strategy for engaging with customers, something he calls "listening up." The WSAE white paper on innovation talks about the need to understand the mind of your community. Leadership. Leadership Potential of GenX.

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