Jamie Notter

AUGUST 5, 2014

Elizabeth Engel and Peter Houstle wrote an outstanding white paper earlier this year that provides a great map of the different aspects you will need to keep in mind if you want to get serious about data ( free download ). Okay, first off, you’re surveying people who came to a conference that was marketed primarily via email.

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Social Media Survey Analysis Leadership 70

Off Stage

SEPTEMBER 22, 2010

For an information junkie like me, White Papers are the greatest thing since encyclopedias. One of the companies whose white papers I’ve appreciated (and cited in previous articles) is the Wav Group, which offers white papers on real estate technology trends. suggests this white paper from WAV.

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Analysis Social Media Report Products 40

SCD Group

AUGUST 13, 2012

30 Marketing Tips for Associations: Highly Rated Ideas from ASAE12. At the ASAE annual meeting Sunday (8/12/12), five panelists from five accredited association management companies shared 30 Marketing Tips in the Social Media Age. Set up a “social media bar” during an annual meeting reception.

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Membership Marketing

OCTOBER 10, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The 25 Most Important Lessons in Membership Marketing. Here are the insights that your fellow membership marketing professionals shared.

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Membership Marketing

AUGUST 11, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. This year I will be attending the ASAE & the Center for Association Leadership Annual Meeting & Exposition in Los Angeles, CA.

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The Hourglass Blog

AUGUST 28, 2010

Heres part three of the "innovation for associations" white paper Im helping to write while chairing the Innovation Task Force for the Wisconsin Society of Association Executives. Leadership. Leadership Potential of GenX. Social Media. skip to main | skip to sidebar. Saturday, August 28, 2010. Governance.

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Vanguard Tech

JULY 30, 2012

I quickly realized I wouldn’t need to drown my sorrows so I put down the (unopened) bottle of Jack Daniels, gathered my composure and remembered this: I had just returned from vacation and had been off social media. Thought Leadership = number of referring sites. white papers). OF COURSE my score went down.

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The Hourglass Blog

NOVEMBER 26, 2010

First of all, our white paper on association innovation is nearly finished. Ive posted draft excerpts of the white paper here on Hourglass ( here , here and here ), but we hope the final version will have much broader dissemination within the association community. Leadership. Leadership Potential of GenX.

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The Hourglass Blog

JULY 29, 2010

In one of my last posts I shared the principles of innovation weve drafted as part of the "innovation for associations" white paper being written by the WSAE Innovation Task Force. Im sharing the draft pieces of the white paper here on Hourglass to hopefully get some feedback from a broader cross-section of the association world.

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Nimble AMS

JULY 22, 2022

As an association, you have an opportunity to develop thought leadership content, building organization awareness, and credibility , while also meeting your members’ content needs. Why your association needs to develop a content marketing model. Do so by fostering a culture of thought leadership within your association.

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Reid All About it

DECEMBER 2, 2022

Word-of-mouth marketing. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. Tough leadership decisions. Speakers: Brooke Gracey, Director, Demand Generation, and Carisa Bartelt, Team Lead, Product Marketing, Cvent.

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SCD Group

AUGUST 12, 2012

In fact, from a marketing communications perspective, investment in quality content is better than gold because, unlike gold, the value of quality content to your communications efforts rarely fluctuates or goes down. In fact, I’ve heard it said that content is the currency of Social Media. Like Gold, Content is Currency.

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Associations Live

JULY 9, 2010

I’m sure that there is an entire white paper that can be written on this, but given the beautiful summer weather outside and the fact that it is Friday, you’re only going to get some bullet points from me. Labels: Collaboration , communication , Social Media. Leadership. (11). marketing. (7).

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SCD Group

AUGUST 6, 2012

7 Steps to Creating Your Content Marketing Channel Plan By Joe Pulizzi via Content Marketing Institute Once you create content, you need to decide how you are going to distribute it. In short, you need a content marketing channel plan that considers these seven factors: Situational analysis. Personas addressed. at 4:18 PM.

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Content Tips Analysis America 40

SCD Group

JULY 30, 2012

8 Great Articles to Help Associations Grow with Content Marketing. Here are 7 articles that help associations and nonprofit organizations build content marketing capacity that helps extend their thought leadership, advance their profession/industry and add member value. 7 Content Marketing Lessons from Napoleon Hill.

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Content Columbus Ohio Marketing 40

The Hourglass Blog

JANUARY 16, 2011

• Innovation is getting the older generation to let loose the reins of control and fast track members of the younger generation into leadership positions. Leadership. Leadership Potential of GenX. Social Media. For an introduction to this dialogue, go here. Generation Jones. Generational Change in Sports.

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The Hourglass Blog

JULY 17, 2010

Weve now examined enough case studies where we feel ready to start writing a "white paper" on innovation for the association community. This white paper will describe the traits—or principles—that we believe are necessary to create a culture of innovation within any organization. Leadership. Governance.

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The Hourglass Blog

MARCH 27, 2011

With that as his context, in this post he rips into traditional mechanisms of marketing, espousing a new strategy for engaging with customers, something he calls "listening up." The WSAE white paper on innovation talks about the need to understand the mind of your community. Leadership. Leadership Potential of GenX.

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Association Adviser

OCTOBER 13, 2016

If you don’t keep growing, you’ll just wither away and die—or the market will take you out.” He said SMS is a proprietary senior leadership program for up and coming metal industry execs that MSCI puts together in collaboration with Washington University’s Olin Business School in St. That needs to change fast, she added.

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The Hourglass Blog

DECEMBER 14, 2010

The principles of innovation in the WSAE white paper on Innovation for Associations talk about the need to make sure the top leadership of your association embraces a culture of innovation. Leadership. Leadership Potential of GenX. Social Media. Generation Jones. Generational Change in Sports.

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Innovation millennials Leadership Process 40

The Hourglass Blog

AUGUST 29, 2011

Business “Loyalty Programs” are nothing more than rewards-based marketing. Think about that the next time youre writing marketing copy for your membership brochure. Leadership. Leadership Potential of GenX. Social Media. “Customer Loyalty” is a figment. Image source. at 7:00 AM.

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The Hourglass Blog

JANUARY 31, 2011

Through these posts Hourglass readers got a sneak peek at the Innovation for Associations white paper we authored ( here , here and here ) and the assessment tool we developed for association executives to use in determining the innovation readiness of their associations ( here , here and here ). Leadership. Social Media.

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Association Subculture

SEPTEMBER 28, 2009

I navigated a world of suits and Dilbert-esque arguments over policies, procedures and white papers. The magical world of social media accelerated the hunt. The Waning Days of Leadership in Association Management. leadership. (9). marketing. (2). social media. (3). List-o-mania!

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The Hourglass Blog

SEPTEMBER 5, 2011

Leadership. Leadership Potential of GenX. Social Media. Funny how people and ideas are connected, isn’t it?" I wrote back to Trish and she replied: Dare I get freaky in saying that theres a bigger force out there that connects like-minded folks at pivotal times in ways that defies description? Generation Jones.

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Reid All About it

DECEMBER 10, 2021

They suggest an excellent (and entertaining) white paper to read on this topic and steps you can take to start your association’s journey from digitized to digital. Despite its negatives, there are still serendipitous benefits in engaging on social media. Brianne Wheeler, Director of Marketing at PropFuel.

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High Context

FEBRUARY 27, 2009

Can social media be applied to your core strategies? The latest rage in laptop computers has come out of the cheap end of the market: ultra-light, ultra-efficient, low powered laptops called netbooks. Innovation in laptop computers has traditional come from the high end of the market. market in a significant way.

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The Hourglass Blog

MAY 26, 2011

The WSAE white paper on innovation calls this understanding the mind of your community. Leadership. Leadership Potential of GenX. Social Media. Generation Jones. Generational Change in Sports. GenX Perspectives. Governance. Innovation. Management. Membership. Millennials. Organizational Structure.

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Slice-Works

FEBRUARY 6, 2014

Content marketing is all about satisfying your prospects’ need for essential information in the subject area your organization serves – subtly fostering “love-at-first-sight” resonance as well as the long-term relationship. There are many benefits to using content marketing techniques. Part 1: Preparing your Content. Prospect Buying.

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Content Social Media Marketing Review 28

Off Stage

MAY 20, 2009

That’s a long term process in some associations where the AE has long been little more than a gopher for transient leadership. White papers on in-depth subjects like short sale ethics or using social media to enhance business? marketing site means you have to produce better posts and blogs. Categories.

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Association Management Washington Social Media Technology 40

GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets?

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Membership Marketing

FEBRUARY 5, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. From my personal observation, the organizations that I am seeing in the most distress are those that pulled back from marketing this past year.

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Membership Marketing

JUNE 17, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Market Saturation: There is no such thing as perpetual growth. This causes members to start looking for new leadership elsewhere.

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Association Adviser

JULY 13, 2016

Characteristics of a good partner should include industry expertise, honesty, integrity, flexibility and thought leadership. Areas to outsource can include anything that involves creating content, such as: White papers, eBooks and infographics. Social media. When is it time to consider outsourcing? eNewsletters.

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Content eBook Communications Social Media 60

Off Stage

JUNE 25, 2009

Articles are short, and bigger issues are addressed in helpful ‘white papers’ (which, by the way, are an effective communication tool for your members—if you don’t know about them, go to Wikipedia or click here ). A word of warning, here, though—work hard to keep white papers interesting and informative.

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Membership Marketing

APRIL 6, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Associations without chapters have greater, more direct control over the membership experience and the marketing. Speaking Engagements.

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Membership Marketing

NOVEMBER 8, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The Top 25 Lessons Learned in Membership Marketing: 200 Marketing Pro’s Share their Wisdom. Market early, market often!

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Association Subculture

DECEMBER 2, 2009

Management book after study after thesis after white paper on leadership has never even come close to detailing what an organization could or should be like the fiction of Star Trek does. Labels: association , governance , leadership , movies , staff. Several books have been written on leadership lessons from Star Trek.

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