Remove 2013 Remove millennials Remove Revenue Remove Social Media
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Does Social Media Get Consumers to Buy? Not Much, Study Says

Associations Now

Despite the more than $5 billion dollars spent on marketing campaigns in social media spaces in 2013, new research from Gallup found that consumers’ purchasing decisions are more influenced by friends and TV commercials. Instead of selling, Gallup says, brands should use social to build community.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. What surprised us most in 2013? Year-round, 365-day engagement through technology and social media is one of the biggest trends she has observed. Measuring social media.

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Can Mentoring Programs Bring Younger Members to Your Association?

Association Adviser

Back in 2013, the enterprise software company Sage surveyed more than 11,000 small- and medium-sized businesses in 17 countries to assess their attitudes about business mentoring. Finally, survey respondents suggested that millennials are hesitant to align themselves with those they believe to be in an older, out-of-touch demographic.

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Hear That Sound? It’s the American Speech-Language-Hearing Association Engaging Members from Day One

Association Adviser

Since becoming Director, Membership for the American Speech-Language-Hearing Association (ASHA) in 2013, Mike Skiados, CAE has enjoyed a 98 percent member retention rate. million budget to generating $40 million in revenue as well as managing project teams of more than 50 people. AA: What is your ultimate career goal?

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6 Fundraising Platforms That Have Disrupted Charitable Giving Forever

Beth Kanter

Why Facebook is a Fundraising Game Changer: John Haydon, blogger and author of Facebook Marketing for Dummies , believes that without Facebook pushing the limits of how people use social media, fundraising wouldn’t be as social. Disrupting Fundraising Since: 2013. Booster launched its first campaign in 2013.

Project 28
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15 And/Or Dilemmas Facing Association Leaders in 2013

SCD Group

To start 2013, I’ve created a list of “association challenges” that I’m labeling the “And/Or Dilemma Facing Associations.” [By Associations traditionally (as in pre-social media) developed and implemented programs and services that the volunteer boards and/or professional staff conceived and implemented. This worked/works great!

System 40
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What Smart Associations Do Differently

Association Adviser

In response to this challenge, some associations have made impressive gains in their adoption of technology, particularly in the areas of mobile, social media, video, online learning, connectivity and more. I checked in with two of my millennial colleagues to get their take. They don’t even need a computer. Best Picture*.

Texas 60