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Refocusing on Jobs and Education in 2015

YourMembership

At the beginning of 2014 we started a conversation on the importance of a career center strategy for associations, especially in light of social networking giant LinkedIn’s aggressive efforts to become the leading online job board aggregator. So where are we at the start of 2015?

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8 Award-Winning Success Stories from Super Forum 2018

Higher Logic

Since the launch of Link (The Honor Society of Phi Kappa Phi’s online community) in 2015, Jamie Chapman has worked tirelessly to make it an engaging platform and valuable networking tool. This is the first complete overhaul since their launch in 2014. Say congrats on Twitter! Highlights.

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Do Your e-Learning Efforts Match Up with Your Members’ Needs and Expectations?

YourMembership

It’s been a great week in Dayton, Ohio as I wrap up my time at the 2015 Ohio Association of Association Executives Annual Conference. Trends in adult learning all point to online learning as preferred choice for continuing education and certification for professionals. Standing pat is no longer an option.

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CXPA Elevates the Customer Experience with Community

Higher Logic

CXPA and Higher Logic launched the CXPA Community on May 13, 2014. After the CXPA Community launched in 2014, CXPA continued to use another vendor for its corporate website. Leveraging education and certification. CXPA introduced the certification exam in 2012, but did not include any prep materials or courses.

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Extreme Pet Grooming: One Association Tracking the Trend

Associations Now

As a globally recognized certification body for pet groomers and their salons, International Pet Groomers, Inc., The American Pet Products Association reported earlier this year that the industry saw $58 billion in spending in 2014—a record high—with expectations that 2015 could be even bigger.

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Dangerous Assumptions About Your Conference Education Part I

Velvet Chainsaw

Some of them came from my discussions with Dr. Will Thalheimer who delivered a similar presentation at PCMA Education Conference 2015. Assumption 1: Certification For Everyone. Much of our conference education programming is built upon proliferating a similar elitist system—industry designations and certification.

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Christmas Tree Safety Tips: What Associations Recommend

Associations Now

“Keeping In recent years, artificial Christmas trees have become increasingly popular—at the cost of real trees, which saw a major drop in sales between 2013 and 2015. And that’s leading groups like the Michigan Christmas Tree Association to double down on marketing to encourage people to buy real trees. Helping matters is the U.S.

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