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Cut through communication clutter

Aaron Wolowiec

As a writer and professional communicator, nothing (O.K., well, not very much) is more frustrating than people who can’t communicate. But seriously…communication is a hard gig for most companies, especially with the advent of social media. Communication is everywhere. Without content, communication efforts are null.

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The makings of marketing mavens

Aaron Wolowiec

I served as director of communications for an association for four years – and I loved every minute of it. I was all things communications, media relations and public relations. Eighty-eight percent think members perceive their marketing and communication efforts as sometimes to always relevant and professional. But marketing?

Marketing 100
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CXPA Elevates the Customer Experience with Community

Higher Logic

Community goals with discussions & resources. CXPA and Higher Logic launched the CXPA Community on May 13, 2014. A group of members beta-tested the community, and CXPA set to launch it alongside the annual conference, Insight Exchange, in May. Top 10 community blogs received almost 8,000 views to date.

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Top 3 Live Streaming Apps to Humanize Your Organization [Part I]

Slice-Works

A San Francisco Startup two-years in the making, Meerkat hit the streets of Austin, TX at South by Southwest (SXSW) in March 2015. The core of Meerkat’s brand is their community. Cameo: ◦ Each participant has only 60 seconds to communicate idea. Push an announcement to Twitter as soon as the feed goes live. That’s right.

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Top 3 Live Streaming Apps to Humanize Your Organization [Part I]

Slice-Works

A San Francisco Startup two-years in the making, Meerkat hit the streets of Austin, TX at South by Southwest (SXSW) in March 2015. The core of Meerkat’s brand is their community. Cameo: ◦ Each participant has only 60 seconds to communicate idea. Push an announcement to Twitter as soon as the feed goes live. That’s right.

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No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. According to the report, email volume rose nearly 12 percent from 2014. Remember that newsletter I referenced? So…what are your thoughts?

Marketing 140
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No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. According to the report, email volume rose nearly 12 percent from 2014. Remember that newsletter I referenced? So…what are your thoughts?

Marketing 140