Aaron Wolowiec

JANUARY 19, 2016

So it’s not really a surprise that associations continue to struggle with effective communication, according to Naylor’s 2015 communication benchmarking study. More than one-half of respondents have optimized their websites for mobile, while more than one-third have done so for newsletters and blogs for mobile. But let’s face it.

Communications 100

Communications Social Media Newsletter Video 100

Associations Now

MAY 3, 2016

The study found that a nonprofit sent 49 email messages to subscribers in 2015—6 percent more than it sent in 2014. These emails included 19 fundraising appeals, 12 advocacy messages, and nine newsletters. Email lists grew by 14% in 2015, and nonprofits sent more fundraising messages.”.

Revenue 40

Revenue Newsletter Social Media Marketing 40

Aaron Wolowiec

DECEMBER 16, 2014

The 2014 State of Digital Marketing in Associations benchmarking study was administered mid-October through mid-November, with membership associations holding the largest response rate. Almost 90 percent of associations include an e-mail newsletter in their digital marketing portfolio, but only 41 percent use an e-mail preference center.

Marketing 100

Marketing Social Media Content Report 100

Associations Now

AUGUST 19, 2015

A new industry benchmarking study shows more associations grew in members in 2014 than shrank, but less so than the year before. ” Forty-six percent of associations surveyed said their membership grew in the past year, down from 53 percent in the 2014 report. “If you’re not getting better, you’re getting worse.”

Survey 40

Survey Report Newsletter Marketing 40

Associations Now

JULY 13, 2016

The Credit Union National Association put this trick to use in 2015 with its “Go All In With CUNA Councils” campaign, a member recruitment and engagement campaign that earned the organization a Gold Circle Award from ASAE this year. .” Seemingly every social app uses such notifications, and for good reason.

Recruiting 40

Recruiting Recruitment Newsletter Membership Management 40

Higher Logic

SEPTEMBER 15, 2016

CXPA and Higher Logic launched the CXPA Community on May 13, 2014. After the CXPA Community launched in 2014, CXPA continued to use another vendor for its corporate website. CXPA also started using it for newsletter articles. Community goals with discussions & resources. Added over 1,200 new members in the last six months.

Certificate 120

Certificate Texas Resources Member Experience 120

Velvet Chainsaw

JULY 23, 2015

Some of them came from my discussions with Dr. Will Thalheimer who delivered a similar presentation at PCMA Education Conference 2015. The Brilliant Report Newsletter by Annie Murphy Paul (2013). Make It Stick: The Science Of Successful Learning by Brown, Roediger III and McDaniel (2014). Kirschner (2015).

Education 40

Education Conference Certificate Course 40