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Cut through communication clutter

Aaron Wolowiec

But seriously…communication is a hard gig for most companies, especially with the advent of social media. So it’s not really a surprise that associations continue to struggle with effective communication, according to Naylor’s 2015 communication benchmarking study. percent feel their social media teams are understaffed. “To

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The makings of marketing mavens

Aaron Wolowiec

Today, we blur the lines between public relations and marketing, especially thanks to digital and social media. The 2014 State of Digital Marketing in Associations benchmarking study was administered mid-October through mid-November, with membership associations holding the largest response rate.

Marketing 100
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Study Sizes Up Nonprofits’ Online Metrics

Associations Now

The study found that a nonprofit sent 49 email messages to subscribers in 2015—6 percent more than it sent in 2014. These emails included 19 fundraising appeals, 12 advocacy messages, and nine newsletters. Email lists grew by 14% in 2015, and nonprofits sent more fundraising messages.”. Social Media.

Revenue 40
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Top 3 Live Streaming Apps to Humanize Your Organization [Part I]

Slice-Works

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Recently, I’ve been watching recordings from sessions at Social Media Examiner ’s Social Media Success Summit, and loved the talks from Social Media gurus Mari Smith and Peg Fitzpatrick.

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Top 3 Live Streaming Apps to Humanize Your Organization [Part I]

Slice-Works

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Recently, I’ve been watching recordings from sessions at Social Media Examiner ’s Social Media Success Summit, and loved the talks from Social Media gurus Mari Smith and Peg Fitzpatrick.

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Digital Cleanup Plan for a Fresh New Year

Mizz Information

While this year has been a great one in some ways, overall I can’t say I’m sad to say goodbye to 2014. So here’s to 2015 being awesome, right?! And maybe you’re just ready for a fresh, clean digital slate to start 2015. Something to ponder for 2015, I guess. is a gift from the gods.

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A Kick-Ass Community Manager Q&A

Higher Logic

James Baumann (ACUHO): AS a director of communications, I was interested in community as an outgrowth of social media. In 2014, ACUHO’s board reevaluated the association’s committee work and the online community concept came up—we launched in June 2015. A lot goes into our weekly e-newsletter, too.